Editorial Board

Mr. Selbert

Zak Selbert

Founder & CEO, Vista Capital Company

Zak Selbert is the founder and Chief Executive Officer at Vista Capital Company. Vista is a boutique, Los Angeles-based, real estate investment banking firm that specializes in arranging financing for hotels. Vista delivers innovative and diverse structuring expertise, attentive and actionable analytics, and vast debt and equity relationships. Focused on data, Vista’s intelligence gathering system ensures that clients seize opportune financial advantage based upon smartly synthesized real-time knowledge of available capital. Vista Capital acts as a personal financing consultant for each transaction, skillfully anticipating and navigating the constantly-shifting real estate capital markets while securing the best terms and smartest money for clients. Mr. Selbert leads overall strategic initiatives and is a seasoned entrepreneur with more than two decades of experience founding successful companies, with interests ranging from data analytics, artificial intelligence, machine learning, financial markets, investment banking, coffee trading, and hospitality. Throughout Mr. Selbert’s career, he has been active in raising debt and equity capital for institutional real estate, with a focus on hospitality. He has engineered, negotiated, and closed approximately $3 billion of real estate transactions on behalf of clients. A recognized industry leader in the hospitality capital markets, Mr. Selbert's passion for finance and its cross-correlation with hotel operating performance derives from trend observation and the eventual impacts on investment banking and macroeconomic & socioeconomic shifts. Mr. Selbert is a graduate of the Boston University School of Management and lives in Los Angeles with his family. Please visit http://www.vistacapitalcompany.com for more information.

Mr. Selbert can be contacted at 310-285-3803 or selbert@vistacapitalcompany.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.