D-EDGE Releases Its Annual Hotel Distribution Report: Have Direct Bookings Reached Their Peak?

Singapore, Singapore City. April 26, 2024

As online sales now represent over 60% of total hotel distribution sales amidst ongoing digital transformations, D-EDGE today released its Annual Hotel Distribution Report. This publication delves into the post-pandemic evolution of online booking practices.

The report reveals the impressive performance of independent hotels in 2023, which not only bounced back from the pandemic's significant impacts but also surpassed their pre-COVID metrics in various areas. It serves as a critical resource for independent hoteliers and industry analysts, offering detailed insights into revenue trends, the distribution of sales channels, and shifts in traveller booking behaviours, setting a valuable benchmark for strategic planning in 2024.

Highlights include:

  • The year 2023 has now been established as a pivotal year for hotel sector benchmarks, setting new records in turnover, average booking basket, cancellation rates, and the proportion of direct bookings.

  • While Asia's recovery has lagged behind Europe, the outlook for 2024 remains optimistic, albeit heavily influenced by developments in China.

  • The report also discusses the broader economic and political factors that affect consumer demand and distribution dynamics. Notably, international travellers are favouring indirect booking channels, and recent changes related to the Digital Markets Act (DMA) on platforms like Google could reshape hotel distribution strategies.

Additionally, this white paper provides hoteliers with strategic advice on refining their distribution and marketing tactics in 2024 to enhance market share and profitability.

The full report is available for complimentary download on D-EDGE Website

Note on methodology: This report is based on a constant sample of 4,884 hotels from 2019 to 2023, using reservation data from 200 booking channels connected to D-EDGE CRS.
Tags: #CRS, #hoteltech, #digitalmedia, #bookingengine, #website

About D-EDGE Hospitality Solutions

Business Contact:

Yin Wong
Marketing & Communications Director, Asia Pacific
D-EDGE Hospitality Solutions
T: +65 97904185
E: [email protected]
W: http://www.d-edge.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in March 1970...