Editorial Board   

Mr. Haley

Victor P. Haley

Partner, Sutherland, Asbill & Brennan LLP

Victor P. Haley is a Partner at the Atlanta office of law firm Sutherland, Asbill & Brennan LLP. Victor practices in the hospitality, golf course and resort area. Victor regularly represents large hotel operators and hotel owners in connection with hotel acquisitions, dispositions and development throughout the Americas and the Caribbean. He has recently represented InterContinental Hotels Group in connection with its investment in the Cayo Largo Resort development in eastern Puerto Rico, its acquisition of the former Ritz-Carlton on Central Park South in New York and its acquisition of the historic Stephen F. Austin Hotel. In addition, Victor has assisted InterContinental Hotels Group in the development of new hotels and resorts in Miami, Minneapolis and Puerto Rico and has extensive experience in negotiating hotel operating agreements both for hotel owners and operators. He is a member of the Urban Land Institute and regularly speaks at legal education and industry forums on hotel acquisitions, development and operating issues.

Mr. Haley can be contacted at 404-853-8302 or victor.haley@sablaw.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.