Editorial Board   Guest Author

Mr. Velasquez

Greg Velasquez

Director of Sales & Marketing , The London West Hollywood at Beverly Hills

Greg Velasquez currently serves as Director of Sales and Marketing at The London West Hollywood at Beverly Hills. A veteran hospitality professional with senior leadership experience across several luxury brands, Velasquez is a longtime Los Angeles resident and graduate of the University of California at Los Angeles.

Prior to joining The London, Mr. Velasquez was Chief Marketing Officer at Downtown L.A.'s Hotel Figueroa. Prior to that, he held the role of Director of Sales and Marketing at Four Seasons Los Angeles at Beverly Hills for several years.

Mr. Velasquez's luxury hospitality experience includes sales and marketing leadership at prestigious properties across the country including L'Auberge De Sedona, The Phoenician Resort, and The Royal Palms Resort and Spa in Arizona; the US Grant in San Diego; The Joule and the St. Regis Houston in Texas. In addition to his luxury background,  Mr. Velasquez also served as Director of Sales at the Westin Pasadena and the Westin Century Plaza Hotel in Los Angeles, California.

Beginning his hotel career with the Kimpton Beverly Prescott in rooms operations, Mr. Velasquez quickly rose from front office management to reservations and rooms division supervisor, then joined Sheraton Hotels as Director of Revenue Management at the Sheraton Grande in Downtown Los Angeles. He was subsequently recruited by Four Seasons Hotels to serve as the company's first on-property Director of Revenue Management at their Doheny Drive location.

An early champion of social media for hotels, Mr. Velasquez is known for his innovative and forward-looking approach to marketing. He believes that successful hoteliers, while catering to their existing clientele, also develop strategies towards the demographic that will be their customer in five years' time.

Please visit http://www.thelondonwesthollywood.com for more information.

Mr. Velasquez can be contacted at +1 310-358-7748 or gvelasquez@thelondonweho.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.