Landscaping for a National Chain: What You Need to Know
By Scott B. Brickman CEO, Brickman | October 28, 2008
When selecting a landscape maintenance firm for your national chain, it's important to find a provider who can partner with you, not only to deliver consistent, quality service, but to understand the overall goals of your organization and will help create that all important first impression in a manner that is consistent with your brand.
Savvy hotel executives understand the power of creating powerful brands as a way of building and sustaining guest loyalty. After all, a hotel's brand strategy should influence all aspects of a guest's experience from the time they arrive at your property until the time they leave.
But sometimes overlooked in a hotel's brand strategy is the importance of creating a fresh and inviting landscape that reinforces the hotel's identity. This is particularly relevant to national hotel chains since delivering a consistent brand experience is critical to generating repeat customers across multiple geographic markets.
So, how as a hotel executive, can you align your brand strategy with your landscape maintenance strategy to deliver a consistent guest experience among your different properties? Part of the answer is selecting a landscape maintenance provider with the expertise, resources and geographic reach to continuously deliver on your brand promise to your guests.
Whether you are considering a geographic expansion for your hotel chain or thinking about ways to consolidate your landscaping to create a single, unified brand experience, here are some thoughts to consider:
Past Performance - Previous work is often the best indicator of a firm's ability to achieve future success. In selecting a landscape maintenance provider for your national chain, it is important to consider if the contractor has successfully delivered high quality landscape maintenance services for hotel chains of similar size and geographic distribution to yours.