Designing with a Theme: It's just not sticks and bricks any more
By Georgi Bohrod Principal, GBG & Associates | October 28, 2008
Once upon a time the world was flat. Or at least we thought so. It took brave explorers to dispel linear thinking. Once the flat world illusion was exposed, men and women circumnavigated the globe, discovering the world. Today our universe has expanded further to outer space, cyber space and exploration beyond our wildest dreams. However, for some reason, a horizontal mentality still dictates the operation of our businesses and the development process.
Think about your last hospitality design and construction challenge. Where did you start? Was it budget-driven? Was it program driven? Was it customer driven? Investor driven? HOA Board driven? Was it the same place as your previous deal? Will the next project be the same? Ask yourself? Is it time to make a change?
From a public relations perspective, it is not all about the sticks and bricks. It is all about delivering on the promise. So, from the marketing perspective it makes sense to coordinate all the functions of hospitality, design, operations and development to offer the most comprehensive guest experience.
Today with our global community we know the planet is round; pictures are not in black and white and we all function better interacting in a community with each other. So for what was once a journey from point A to point Z, with each component being measured singularly, we now start to process a fresh way of thinking.
Margit Whitlock, AIA, an architect and designer who concentrates on the hospitality industry calls this the "Concentric Design Process".
Starting from a central goal of The Guest Experience the process for development is structured concentrically. Thus, the guest experience needs to be wrapped within a resort's or hotel's core principals and key departments. This concept will also establish a framework for partnership within your organization.