Two Decades of Wall Coverings - What 20 Years in the Business Teaches About Quality and Value

By Rollin Bell Founder / CEO, PCM Construction | February 25, 2014

According to USA TODAY, hotels will spend a record $5.5 billion on renovations this year. Travel and tourism is already the world's number one industry and continued growth is expected for the next decade. The industry has reached an all time high in spending for renovations and it's important to be ahead of the curve. It takes a continual effort to maintain and update your hotel's design, with some hotels renovating every two years. By distinguishing your property with design, you can create an image that puts guests at ease. Design is a key differentiator. And renovations can pay off. Re-inventing your hotel is not as difficult as some might imagine. Travelers' expectations of how hotels should be maintained are on the rise. In order to boost your profits, you must first give your property a boost.

If your hotel is 'behind the curve, ' it might be time to start thinking about revitalizing your design. In addition to what you typically think about when you consider renovating, it's also important to reflect on the present condition of your wall coverings, especially in high-traffic areas such as your lobby. Creating an inviting lobby is crucial. It's an extension of your company's identity and, if it's a successful design, it can work to keep your employees and guests happy and loyal. People are usually willing to pay higher rates in exchange for a positive guest experience.

Wall coverings are a key element in the design of your hotel. Wall coverings help set the tone and style for your facility. And now that wall coverings have made a substantial comeback after a downturn in the mid-90's, they are once again back in vogue.

Going Green

Green design is an important part of today's hotel renovation projects. The green trend means more than simply using recycled materials, it also means using products that have less harmful manufacturing techniques. Companies are gauged by EPA compliance, therefore making designers more cognizant of eco-friendly methods and products. The end user knows if it's a 'green' product, so more and more designers and architects lean towards environmentally safe materials. Unlike government buildings and schools, hotels are not subject to strict regulations, but designers and architects are increasingly specifying 'green' products for paints and glues to enhance the air quality in their facility.

Additionally, 'green' materials and construction practices can help reduce exposure to chemicals and other pollutants that present health problems. Those affected by pollutants like asbestos should find a trusted mesothelioma law firm for a consultation. With the use of environmentally friendly glues and other products, hotel executives can minimize the impact of renovations on guests with allergies or chemical sensitivity issues. Certain glues and paints are extremely toxic for the human body, even after they have dried, and many of them continue to contaminate the air long after the renovation. In order to avoid this health hazard, many hotels have begun using eco-friendly paints and glues.

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.