Insensitive Words Can Create Sensitive Guests

By Roberta Nedry President and Founder, Hospitality Excellence, Inc. | August 06, 2010

Sticks and Stones may break my bones but words will never hurt me - unless the words hurt my experience and make me mad. The first part of this classic phrase, usually introduced to young children, teaches us to be tough and not easily offended by what others say. However, using or choosing the wrong words or even a single word in communicating with any guest, customer or client can disrupt service delivery, even though the intentions may be good.

What are the words that make guests mad instead of glad? How can one little word or phrase lead to a big mistake? Understand how certain words and phrases upset guests and learn how to avoid them.

Recently, after a skiing trip in Utah, my resort services bill had a mistake for which I had documentation. I presented the sequence of events that led to the billing error, including dates, names and communications of all those involved. It was quite a thorough base of information and presented a clear picture of how the mistake had happened. It seemed fairly obvious and easy to fix. The supervisor I was speaking to listened and responded with the words, ”I will have to research this and look into what you 'claim' happened.” Her words turned my wonderful week long experience upside down and made me MAD. By using the word 'claim' she had thrown down the gauntlet and communicated that she did not believe me, that I may have been fibbing, that the customer was wrong. I had been so proud of my information. I was so confident that the mistake would be immediately corrected based on my thorough assembly of the facts. I was so pleased with my calm and pleasant demeanor in getting it resolved. And yet, when she said the word 'claim', my temples started throbbing and my blood began to boil. At that moment, we became adversaries. After spending a lot of money at this venue and enjoying a wonderful week long experience, this one person and her one word turned everything around. I would now leave this resort with a brand new negative impression. I left feeling she was not on my side and that my patronage was not appreciated. I doubt that is what this resorts management and marketing dollars intended. And, it was just one word.

Being insensitive to words and phrases that make guests sensitive can really mess things up for everyone involved. Think about some of the messes and emotions that happened from one frequent traveler’s experience with words:

  • “I will look into it and if it just so happens you were right, I will address it internally”

    Here, the tiny word “if” could send someone into orbit. In this particular guest’s case - it did! This comment actually came from a manager in response to this guest’s distress over someone banging on his hotel room door, even though he had a ‘do not disturb’ sign on the door. The banging was from another employee and a guest stating that this was now their room and that the room was supposed to be unoccupied and clean. Since the current guest was still occupying the room and he was not checking out yet due to his wife, also in the room, recovering from surgery, this was an obvious mistake. And, yet, the manager had to determine “IF” the guest was right. Sounds like a very ‘iffy’ situation indeed After further research, this is what the manager discovered and shared back with the guest:

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.