Why Corporate Social Responsibility for Hotels is More Than a Trend
By Nancy Mendelson Senior Vice President, Branding & Communication, Loews Hotels | April 03, 2011
Long before CSR became a mainstream acronym and integral to the way business is done in the 21st Century, Loews Hotels Chairman & CEO, Jonathan Tisch, believed you could do well and do good at the same time.
To realize this notion and affirm Loews' responsibility to the communities beyond our porte-cocheres, the Loews Hotels Good Neighbor Program was created. What began as the hospitality industry's first comprehensive community outreach program some 21 years ago, today encompasses a broad range of social, economic and environmental policies and initiatives.
While Loews Hotels is one of many hospitality companies who have long embraced their social responsibility, ours is the only commitment I can speak to with knowledge, comfort and-I'll admit it-pride.
We are blessed with the Tisch family legacy of philanthropy and civic-mindedness, and over the years, as if by osmosis, this has been incorporated into our culture and has become part of our brand DNA. Jon Tisch's recent book titled CITIZEN YOU: Doing Your Part to Change the World, and his endowment to his alma mater Tufts University for The Tisch College of Citizenship and Public Service serve to illustrate the depth and breadth of a commitment that transcends any trend.
Through a sustaining commitment to the communities we serve, we nurture ties with individuals, organizations and institutions in all of the Loews Hotels neighborhoods. Similarly, our guests seek to align themselves with socially responsible businesses who share their personal values-which often focus on community and the environment.
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