The Next “Big Thing” is Not Where Everyone is Looking for It
By Peter McAlpine Senior Consultant, Renaissance Consulting Ltd. | September 07, 2014
When the hotel industry discovers what mankind has known for thousands of years that the human body has an energy field, hoteliers will have discovered the means to making the greatest transformation in the hospitality guest experience since the hotel industry began.
It is both frustrating and amusing to watch hotels and hotel groups scramble over each other as they look for the next Big Thing that will give them the edge over everyone else. But as soon as one hotel group finds a new piece of technology or a new way to use the internet, they all copy each other immediately and then every hotel group becomes exactly the same again. Hoteliers have become so programmed to think in terms of technology and the internet that they cannot see any other possible direction to go in to find the next Big Thing. The blind are leading the blind.
The irony is that the next Big Thing is closer to them than their life's vein. The irony is that while reading this article hoteliers are literally staring at the next Big Thing that will revolutionize the guest experience, and increase their hotel's revenue or their hotel group's success. But the problem lies with the inability or unwillingness of hoteliers to accept something that breaks with tradition.
What is the next Big Thing? It is using energy to create the guest experience – thought energy and heart field energy... I'm sure you probably feel disappointed in my answer and no doubt are thinking, "This is nonsense. I have no time for this rubbish!" You were probably hoping for something more tangible than that - some new technology, new computer software, a new form of social media, or a miraculous new app, perhaps.
It does not surprise me that hoteliers reject energy straight off. In my opinion, hospitality has become so westernized that it has been stripped of its essential energetic components of loving kindness and compassion. These have been replaced by emotionless SOP manuals, emotionless policies and procedures about how to care for guests, and emotionless technology. Love has become a persona non grata in hospitality, which itself has been downgraded to an almost robotic experience that focuses on satisfying guests according to emotionless and mechanical SOPs. But yet hoteliers still want their lives to be filled with the energy of love and compassion. "Oh, but that's different!" I hear you cry. "Nonsense!" is my reply.
Yes, the next Big Thing is essentially intangible, and this is no doubt why no hotel group has discovered it yet. They are all looking for something they can touch. As a result, they are all looking in the wrong places, copying their competitors who are doing the same. The blind are leading the blind.