Millennials…. Are They Worth The Focus?
By Hillary Bressler Fractional Digital CMO, PinchHit Partners | April 22, 2018
There is much talk about Millennials and how they are influencing the travel market.
As the largest living generation at the moment, they have received their fair share of focus from the tourism industry and any others that want to buy into their attention.
Are they worth the focus? Let's take a look.
Millennials work to live, not live to work. They like to travel frequently. As travelers, Millennials are an adventurous demographic that seek authentic experiences, fueling their love for travel.
Millennials are predicted to have the most buying power within the next five years, but Generation X is still the reigning big spender when it comes to travel. Millennials traveled 35% more in 2017, according to 2017 Portrait of American Travelers survey. This group is growing into more seasoned travelers.
Studies show that Millennials aren't spending money on cars, TVs and watches. They are renting scooters and touring Thailand, catching the best music festivals, or hiking Machu Picchu. This should be music to the travel industry's ears.