A Hotelier's Guide to Stocking and Selling Basic Essentials
By Justin Laxton Chief Operating Officer, Weiner's Ltd. | January 27, 2019
To provide your guests with the hospitality experience they want and will come back for, you must make hundreds of decisions. Everything from the products in your gift shop to the sheets on your beds will make a difference during your guests' stay. An inexperienced hotelier might see these details as distracting and unnecessary, but hospitality veterans know better.
In fact, it's rarely one big item or experience that makes your guests' stay memorable enough that they decide to come back. Christopher Elliot of USA Today interviewed several regular travelers about what supplies they wanted from their hotels, and their answers may come as a surprise.
The vast majority simply wanted practical items such as hair dryers, coffee, tea, microwaves, or small refrigerators. Yet, so often, hoteliers focus on high-end products like fancy electronics. Even with the best gadgets, if you don't provide the essentials, your guests will only remember how they had to leave your hotel to find a decent cup of coffee.
Fortunately, you can solve this problem. While it will take some time and resources to get your strategy established, you can sit back and enjoy the fruits of your labor. Keep reading to establish a strategy for stocking your shelves with the basic essentials as quickly as possible.
Don't Make Assumptions; Find Out What Your Guests Want
To effectively stock the shelves of your hotel, you need to know what your guests need and want. Depending on your customers, these needs and desires can vary quite a bit.