Cross-Promotion of brands through Social Media and Mobile Applications
By Clara Rose Founder & Chief Executive Officer, Influence MATTERS | February 03, 2013
Marketing and advertising will always be an important part of any business plan, but the current trends toward digital marketing is forging a new era in customer expectations, largely attributable to its ability to tightly target audiences and build customer loyalty.
Digital Marketing is a strategy that uses interactive social media channels to build community around a brand or organization. Social proof and viral marketing happens when a company is fortunate enough to create the digital word-of-mouth that is redefining the future of communications.
According the industry experts and gurus, the two fastest growing digital communication mediums to watch in 2013 are:
1. Social Media – Internet forums, weblogs, social blogs, podcasts, picture sharing, video blogs, rating and social bookmarking, collaborative projects, blogs and micro blogs, content communities, social networking sites and virtual communities. While the list of social media platforms is extensive, most corporations are not attempting to participate in any more then the social media giants: a Company Blog, Twitter, LinkedIn, Pinterest, YouTube, and Facebook.
2. Mobile applications – Mobile apps were originally designed as a means to increase productivity but popularity and public demand soon brought about apps for leisure and entertainment. These software applications are designed to run on mobile devices such as Smartphone's and tablet computers or even laptop computers on occasion. The Apple Store, Google Play, Windows Phone Store and BlackBerry App World, collectively offer hundreds of thousands of mobiles apps with billions of downloads.
Different strategies can be used in the endeavor to effectively cross-promote to customers and potential customers in their digital mediums of choice. No strategy is born without some form of creativity, action and analysis. The more willing a company is to think outside the box and offer their customers an inside glimpse into how the company works and what they care about, instead of keeping the focus on their products, the more likely they will be able to maintain a great social media balance.