Appointments & Promotions

Trilogy Spa Holdings Appoints Jennifer Kirby as Spa Director, The Guerlain Spa at The Plaza Hotel

NEW YORK, NY. June 19, 2017 – Trilogy Spa Holdings announces the appointment of Jennifer Kirby as spa director of The Guerlain Spa at The Plaza Hotel. Bringing 15 years of industry experience to this role, Kirby will deliver Guerlain’s world-class experience to guests while overseeing all day-to-day operations of the 6,500 square-foot spa.

In her new role, Kirby will lead a staff of 15 specialists and manage each of the spa’s business platforms, from developing new menus and marketing strategies to ensuring team members are trained in the newest therapy practices and techniques. Utilizing a background in business and finance, Kirby will implement new processes and competitive analysis strategies to pursue unprecedented growth, exceed revenue expectations and improve performance and business efficiencies at The Guerlain Spa and spa boutique.

“With experience in both the beauty and finance industries, Jennifer brings a new dimension to the spa director position,” says Michelle Kinney, Senior Vice President of Operations for Trilogy Spa Holdings. “Her commitment to providing exceptional guest services mirrors Guerlain’s long-standing skincare philosophy of combining results-driven therapies with unmatched luxury.”

At the spa’s new home at The Plaza Hotel, Kirby will bridge the gap between locals, hotel guests and Plaza residents to further drive business, foster growth and develop deeper relationships with clients. Her team will continue providing renowned expertise in customized care and personalized experiences, catering to guests’ specific skincare needs and treatment preferences. Kirby’s high-touch leadership and service philosophy will attract new guests while retaining loyal followers, strengthening the Guerlain Spa’s place as the ultimate destination in New York City for skincare, beauty and body therapies.

Kirby’s lifelong passion for skincare led her to a career in the spa industry, taking her first role as an esthetician and later as assistant spa manager at La Prairie at the Ritz-Carlton Spa in New York City. Time spent as a spa director for Setai Hotel in South Beach and the Beverly Hilton Hotel Spa in California taught her how to empower her staff and motivate them to exceed guest expectations, while her work as a loan officer for First Quality Capital strengthened her understanding in expense management and implementing new business processes. Most recently, Kirby served as a regional manager for Frédéric Fekkai, managing all aspects of daily business operations.

Trilogy Spa Holdings (Trilogy) is a fast-growing boutique operator of luxury spas in America’s most iconic hotels and resorts. Known for transforming spas into highly profitable businesses within the world’s finest hotels, Trilogy already drives paramount success at properties such as The Sisley-Paris Spa at The Carlyle, A Rosewood Hotel, Spa del Rey at The Ritz Carlton, Marina del Rey and Well & Being Spa at the Fairmont Scottsdale Princess. To learn more about Trilogy Spa Holdings, please visit or call 602-363-0023.

About Trilogy Spa Holdings

Trilogy Spa Holdings (Trilogy) is a professional boutique spa management company dedicated to creating and operating the most innovative, service-centric and performance optimized branded spas in the hospitality industry. Built on a foundation of experienced spa operators, healthcare professionals, beauty and hospitality industry veterans, Trilogy is the critical management link between hospitality companies, integrated medical and wellness services and luxury beauty brands. For more information please visit:

About The Plaza

As one of the world’s most iconic hotels, The Plaza hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true Urban Resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty and wellness offerings cater to guests and locals alike, and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, home to the luxurious Guerlain Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world’s most memorable events. The Plaza hotel is also home to The Champagne Bar, The Rose Club and The Plaza Food Hall, a 30,000 square foot culinary oasis anchored by The Todd English Food Hall. Designated as a New York City Landmark in 1969, this timeless destination is also the only New York City hotel to be selected as a National Historic Landmark. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit

About Fairmont

Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic and distinctive hotels in the world. This extraordinary collection includes The Plaza in New York, The Savoy in London, Fairmont Grand Del Mar, Dubai’s Fairmont The Palm, Fairmont Peace Hotel in Shanghai, Fairmont San Francisco and Fairmont Le Château Frontenac in Québec City. Fairmont is part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 3000 of the finest private homes around the globe. For more information or reservations, please visit

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.