RAR Hospitality Appoints Key Corporate Executives

SAN DIEGO, CA. October 4, 2017 - RAR Hospitality, a San Diego based hotel management firm added three new corporate employees to its executive team. RAR has named Craig Johnson as Regional Operations Manager, Doug Ficke as Director of Accounting, and Sheryl Paulino as Corporate Marketing Manager.

“We are elated to add these hospitality experts to our team, ” said Bob Rauch, founder, president and CEO of RAR Hospitality. “Their drive and passion will help to further our mission by offering a full spectrum of hospitality management services.”
•Craig Johnson, Arizona State University alumnus and former Regional Manager for nine Arizona hotels, from Flagstaff to Tucson, Ariz., is now the Regional Operations Manager for RAR. He has been working in the hotel business for over 30 years and has senior leadership experience in all aspects of the business, from hotel management to commercial real estate finance.

•Doug Ficke served as the Corporate Accounting Manager at RAR for three years and advanced into the Director of Accounting position. Doug’s responsibilities include oversight of the accounting and financial functions for all hotels managed by RAR. Doug has an educational background in accounting, electrical engineering and chemistry from Arizona State University.

•Sheryl Paulino, a San Diego State University alumna, joined the RAR executive team as the Corporate Marketing Manager. Sheryl has a bachelor's degree in Hospitality Management and brings extensive marketing experience from Sycuan Golf & Tennis Resort and Destination Hotels' Town & Country Resort in San Diego. She will oversee marketing initiatives for RAR’s hotel management division and its portfolio of branded, boutique, and independent properties.

RAR Hospitality is located at 10840 Thornmint Road #110, San Diego. For more information, please visit www.RARHospitality.com or call (858) 239-1800.

About RAR Hospitality

RAR Hospitality offers the full spectrum of hospitality management services to hotel and resort owners, developers, lenders, and investors. Founded in 1990 by Bob Rauch, the “Hotel Guru, ” RAR Hospitality is headquartered in San Diego and has a hotel presence in Southern California, Arizona and Colorado. RAR’s hotel collection includes boutique, branded, and independent hotels. With more than two decades of experience delivering expert services and oversight to hoteliers, developers, and hospitality finance professionals, RAR is one of the industry’s most trusted and respected names. For more information, visit www.RARHospitality.com.

Stephanie Ferrer

(480) 447-9996

Emily Lawrence

(480) 447-9996

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.