PM Hotel Group Adds Jamie Gamauf to the Newly Created Role of Vice President of Capital Projects

USA, Chevy Chase, Maryland. November 27, 2019

PM Hotel Group is excited to announce the appointment of Jamie Gamauf to the newly created position of Vice President of Capital Projects. Jamie has more than 20 years of experience in hotel and restaurant design, construction and project management leadership.

"An architect by education, Jamie brings his experience and expertise to his new role at PM Hotel Group as we continue to grow and diversify our portfolio," said PM Hotel Group President, Joseph Bojanowski. "He's a real problem solver who's passionate about renovating and re-imagining hotels and restaurants that offer creative experiential concepts that add value and meet the needs of today's travelers."

Most recently Jamie was with Salis Holdings leading construction for their restaurant portfolio including their Ted's Bulletin and Federalist Pig projects. He previously worked with HMS Host as Senior Director of Design & Construction and Marriott International as Director of Design and Project Management.

In addition to his prior experience, Jamie is a licensed architect, a LEED Accredited Professional and a member of NEWH and the American Institute of Architects.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.