Radisson Hotel Group Names Jim Alderman CEO of The Americas

Belgium, Brussels. April 29, 2020

Radisson Hotel Group (RHG) has announced the appointment of Jim Alderman as Chief Executive Officer for the Americas. Alderman will be based in the company's U.S. headquarters in Minnetonka, Minn. and will be responsible for the corporate offices and more than 680 hotels in the company's portfolio throughout the Americas. He will report to Federico J. González, Chairman, Global Steering Committee for Radisson Hotel Group, as the representative of the company's Board of Directors.

"Jim is a hospitality executive whose determination and ability to accomplish what he sets out to do is widely known throughout the industry," said González. "He is aligned with our vision, supports our revitalized plans and I know he will be an inspirational leader to complement and guide our dedicated Americas teams, as we deliver on our strategic five-year plan and beyond."

"As the COVID-19 pandemic evolves daily, Jim will immediately begin to provide guidance and support for addressing the needs of the business in the Americas while continuing to deploy appropriate resources to help maintain a healthy environment for our customers and team members," added González.

Alderman most recently served as Executive Vice President for Extended Stay America (ESA), where he started the company's franchising group and transformed ESA from whole ownership to a thriving franchisor. He was responsible for their next-generation product through new construction and franchise sales, and asset management of existing real estate portfolio, as well as acquisitions/dispositions and future redevelopment.

Prior to joining ESA, Alderman held various senior leadership positions with Kimpton Hotels, Wyndham, Starwood Capital, IHG and Ernst & Young. With more than 34 years of experience in hospitality, Alderman has an extensive background in hotel and restaurant development, private equity fund investment, management contracts, franchises, public/private partnerships and investor relations. He has led global teams through both times of crisis and prosperity during his professional tenure dating back to 1986, and has been involved in the acquisition, development, joint venture and financing of more than $15 billion of hotel real estate projects globally.

Alderman earned his Bachelor of Science Degree in Real Estate from Florida State University. He is an Executive Board Member for The Center of Real Estate Education and Research at Florida State University.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.