Hotels Partner With Valorem Group to Re-Imagine Sales & Marketing in a New Era
A Team of A-List Hospitality Players Offer Future Clarity in Turbulent Times
Valorem Group announces the expansion of its scalable commitment-free solutions for hotel sales, marketing and revenue management services. By creating a la carte programs and bundling multiple services, Valorem Group helps hotels re-open, ramp up and maximize sales and efficiencies during this period of slow growth caused by government shutdowns and beyond. In addition to decreasing payroll costs, Valorem Group ensures sales, revenue and marketing efforts are affordable with services that add up to at least 30% in savings and that can be fully operational within just a few days.
The Valorem Group is a team of industry experts with over four decades of experience who have worked for leading hotels, both branded and boutique, including IHG, Hilton, Marriott, Nobu Hospitality, Morgan's Hotel Group, Standard Hotels, Salamander Hotels, Accor and many more. The team promotes and positions hotels on behalf of on-property executives, thus reducing costs. The focus includes reimagined grass-roots sales efforts, and calling on potential clients from all market segments while leveraging resources and sharing those costs among their portfolio of hotel & DMC partners.
Services offered include hotel sales extension & optimization programs, where the team aligns with property ownership to either act as the hotel sales team or optimize their performance. Valorem has existing relationships with leisure, corporate and MICE partner contacts in key industry segments such as wholesale, group, business travel and contract segments. Expertise in revenue management, digital marketing, crisis management, branding, strategy, social media, call center support, talent acquisition, on-property replacement of historical guest-facing roles such as PBX and guest services, public relations and aggressive ramp-up/pre-opening campaigns are also areas of proficiency.
"Dusting off the old hotel playbooks is no longer a viable option," explains Michelle Anseeuw, founder of Valorem Group. "At a time when a majority of hotels are monitoring federal, state, and local mandates and using their sales teams to cover front office, security and other ground level positions while trying to figure out how to break even, Valorem Group has taken advantage of uncertainty by reimagining a professional, scalable alternative for hotels sales, marketing and revenue management concerns."
Valorem Group's team of seasoned professionals also promotes hotels online through aggressive SEO tactics such as organic optimization, SEM, social media and blogging. From a sales perspective, the team communicates directly with potential clients by sharing those costs among several non-competing hotels and DMC partners. In addition, Valorem Group creates effective grass-roots marketing campaigns to attract a client base for the immediate future and beyond. Finally, the hotel's seasoned public relations and social media teams draft and execute strategic plans to expose the property to media, consumers and planners for "top of mind" recognition while reducing marketing dollars spent.
"Valorem Group is putting the words ‘new normal' into action," said Keith Space, a hospitality industry veteran and President of Fort Hospitality, who has collaborated with the Valorem Group team on a number of hotel projects. "The idea of a scalable, commitment-free solution for hotel sales and marketing is exactly what the industry needs today."
The Valorem Group team is a rapid ramp-up task force at scalable rates, that takes charge of hotels and keeps revenue coming on a "no-commitment" basis. To learn more about Valorem Group or to submit an RFP, visit https://www.valoremgroup.com/.