Crescent Hotels & Resorts Adds The Ven at Embassy Row DC to Latitudes Collection

USA, Washington, D.C. January 20, 2021

Crescent Hotels & Resorts has added The Ven at Embassy Row to the company's "Latitudes" collection of lifestyle hotels & resorts. Crescent, based in Fairfax, Virginia is a nationally recognized operator of major hotels and resorts throughout the United States and Canada.

The 231 room Ven at Embassy Row, Washington, D.C., a Marriott affiliated Tribute Portfolio Hotel is expected to open in January 2021. Surrounded by Embassy Row's stately mansions, this boutique hotel's prime Dupont Circle location is just steps to the Red Line Metro Station, directly connecting guests with the nation's capital, notable landmarks, museums and more.

The Ven is Scandinavian-inspired with various elements and touchpoints reflective of the Danish and Norwegian concept of hygge; designed to encourage guests' comfort, exploration and personal wellbeing. The hotel offers an on-site restaurant Fred & Stilla, a place where both commonalities and differences can be celebrated over morning coffee, afternoon tea or happy-hour cocktails; as well as a rooftop pool and bar. The Ven's unique gift shop, The Exchange, features curated items from local vendors and products from companies that sell ethically sourced goods.

As part of the enhanced hygge experience, The Ven offers worldly tea service from local Dupont Circle partner Valley Brook Tea, an essential oils bar for guests to create a personalized scented sachet bag, Rooftop yoga, and a digital light installation with guided meditation transporting guests to the geographic phenomenon of the Northern Lights.

"These truly unique experiential features are what make The Ven a perfect fit for Crescent's lifestyle collection, Latitudes," said Michael George, Crescent's CEO. "Crescent's award-winning operating experience in managing luxury lifestyle properties will help to maximize the experience at this sleek hotel."

Powered by one of the most trusted management companies in the industry, and led by innovative, forward-thinking hospitality professionals, Latitudes is a modern management company for today's lifestyle hotels and resorts. Because no two hotels are the same, and no two lines of latitude lead to the same location.

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Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.