HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

 
March, 2014

Hotel Human Resources: Not Just Recruitment

In a business that interacts with guests 24 hours a day, 365 days a year, success for a hotel is absolutely determined by the quality of staffing and service, and those vital operational elements are generally provided by the Human Resource department. However, staff recruitment is just one area of responsibility for today's HR professional. Generally, an HR team leads all aspects of new employee orientation and on-boarding; creating training systems; managing career development; and ensuring compliance with all legal, employment and government regulations. Today's HR professional must also be an effective communicator who is able to interact with all levels of staff, and establish good working relationships with all department heads. They must have an intrinsic desire to see others succeed, and be able to recognize potential in others. Finally, they must be able to work under pressure because there always seem to be crises - anything from technology breaches to staffing shortages to personnel issues, so the ability to thrive in a multiple priority environment is a necessity. The March Hotel Business Review will document some of the biggest challenges currently facing HR professionals, and will report on some of the best practices they are employing to achieve their diverse goals.

This month's feature articles...

Larry  Mogelonsky

Imagine this situation: you phone a business colleague, leaving a voicemail, and then this person replies two days later with a text message. How does this reply effort make you feel? For me - and this is just me we're talking about here - I'd feel rather insulted. Barring extenuating circumstances, a telephone call and corresponding voicemail imply a timely response effort be made via a return phone call. READ MORE

Tom Conran

It's all about the team. Whether you are looking to fill open positions in an existing hotel, hire a new staff for a property soon to open or add talent at the corporate headquarters, attracting, assembling and retaining a top-notch team of employees is critical to success. Once hired, it is especially important to provide each team member with clear expectations, strong direction and a path of advancement within the organization. This entire process should both be true to and reinforce a company's core culture. READ MORE

Henri  Birmele

Truly luxury hotels have the ability to engage their guests in a distinctive, exclusive and meaningful way not found elsewhere. They create a certain mystique that becomes almost addictive, bringing guests back time and time again. But because there is no standard definition of luxury, hotels have a challenge to be able to cater to a wide range of personal interpretations of luxury. From a sense of style and comfort, a legendary location, pampered attention, extravagance or ultra-simplicity, luxury is many things to many people. But one thing is clear - luxury delivers unexpected pleasures that exceed expectations in original ways. Learn how to best deliver that luxury touch. READ MORE

David Lee

The “moral” of this article is: Every better business result requires a better conversation.” Every business result you want from your team involves engaging them in a conversation…actually an ongoing conversation. Whether it is a more gracious, welcoming guest experience; better teamwork; or employees showing more ownership and initiative, if you want better results than what you've been getting, you will need to engage them in better, more effective, more productive conversations. In this article, you will learn a six-step protocol that sets the stage for a productive conversation; a conversation that leads to commitment rather than compliance, a conversation that brings you the better results you desire. READ MORE

Miranda  Kitterlin-Lynch, Ph.D.

Faced with the constant challenge of seeking and finding top talent, the use of social recruitment can be a valuable addition to any company's tool box. Just one facet of today's revolutionized communication, social recruitment has become widespread in companies across the globe. In fact, according to a Harvard Business study, organizations who do not adopt social media for their recruitment needs will be out of business in the next five years. This article explores the use of social recruitment in the hospitality industry, and offers suggestions for best practices and policy development. READ MORE

Russell A.  Johnson

Hiring the right employees can translate directly to the bottom line. Integrity Tested employees are easier to hire, manage, and cost managers less in terms of lower rates of employee theft, fewer sick days and other important indicators. Optimizing an organization's performance through Talent Management has been a popular topic of discussion for several years with HR professionals. This article will provide the strategic management team and HR professionals with a detailed understanding of why pre-employment assessments should be an integral part of any company's Talent Management process, specifically the recruiting component. Identifying the best people to hire is critical to the success of an organization. The cornerstone of this assertion is based on the idea that people are a company's most valuable asset. Properly managing the Recruiting process is the most important responsibility of the HR executive. READ MORE

Bernadette Scott

Talent resourcing and retention are still major issues as we emerge from the recession. Recruitment as a central tenet to organisational success has grown to its highest level since 2008 and Job-seekers report renewed confidence as the private sector reports growth, providing a challenge to find the necessary talent to take up vacancies (CIPD, 2013 a). Graduate fast track schemes are still popular with big hospitality companies who recognise their contribution to skills gaps and succession planning. However, without the correct strategy they often result in a poor return on investment when graduates leave too soon, porting valuable skills with them. READ MORE

Joyce Gioia

Most people value their smart phones over their laptops. Unfortunately, many business leaders, not only human resource professionals, have overlooked the value and growing importance of mobile technologies in people's lives. We all know that the youngest generations, especially The Millennials, love this technology. Not only do they enjoy connecting with technology, it's almost as if it is an extension of who they are. They live and breathe social media and mobile applications. As the hospitality industry replaces its sometime tech-reluctant retiring Baby Boomers with its tech savvy Millennials, we will see a growing importance to these, now established, technologies. READ MORE

Michael Sturman, Ph.D.

While some employee turnover is inevitable and even healthy for an organization, rampant turnover constitutes a challenge for even the best hospitality firms, given the expense and disruption caused when employees leave abruptly and new workers must be brought in and trained. For these reasons, human resources researchers at Cornell and other universities have targeted turnover in numerous studies designed to analyze the specific reasons that employees leave and, more important, identify the levers available for limiting unwanted employee turnover. The available levers include specific methods of employee compensation, paying attention to employees' attitudes (particularly as a group), and allowing employees reasonable flexibility. READ MORE

Andria Ryan

Managing employee leave and staying on the right side of the law is challenging for employers, especially as federal and state laws continue to be enacted and interpretations of laws change and evolve. Hotel human resources teams must be prepared to recognize when and which law applies to an employee request for leave and manage the leave process. But they can't do their job if the employee's leave request is never brought to their attention or brought to them too late. Employers must train supervisors and managers to recognize requests for leave or attendance issues that may implicate federal laws such as the Americans with Disabilities Act, the Family and Medical Leave Act or state laws that provide for leave for a variety of absences such as school visitation, pregnancy or leave for crime victims, to name a few. Hospitality employers should address attendance and leave issues from a centralized decision-making perspective to ensure consistent application of, and possible modification of, relevant company policies. READ MORE

Renie  Cavallari

At its pure essence, business is about people. No matter the industry, the product or the service, it is people who make the difference. A business's success stems from aligning people against the organization's strategies. Culture is the soul of alignment, and though it is shaped by leaders, it is nurtured and driven by Human Resource professionals. In her article, Renie Cavallari, CEO and Chief Inspirational Officer of the hospitality training and consulting firm Aspire, presents the findings of 18 years of field research about what works and what doesn't to drive results in business. Her answer? Human development. READ MORE

Alan S. Gregerman

Collaboration is vital to hotel success and a critical driver of improved operations and more valuable and meaningful customer experiences. But it won't happen on its own and hotel leaders and HR professionals have an important role to play in engaging and connecting employees in new ways so they can share their knowledge, perspectives, and passion for unlocking the real potential in every guest's visit. READ MORE

Suzanne McIntosh

Remember when you went to the “Personnel” office to interview or make a change to your benefits? Now you go to “Human Resources”. Did you enter at the “Employee” entrance whereas now you go to the “Team”…“Talent” or “Cast” entrance? More than just the signs on the door have changed. The level of respect, focus, importance and sophistication of the “HR” function has morphed particularly in our industry that is hospitality. READ MORE

Justin Sun

While human resources in its inception was traditionally viewed as an administrative function and career option for those with strong soft skills, the expectations of today's HR professionals have transformed significantly in that HR must now have deep business acumen while being fully engaged with organizational strategy and continually focused on identifying innovative ways to deliver value. One of the most effective ways to ensure that members of your HR team are fully grounded in the operations of your business is to hire them from within whenever possible. Growing talent internally will yield you multiple benefits: helping to enhance the credibility of your HR managers; completing work more quickly and efficiently; and strengthening the culture of your organization. READ MORE

Robert O'Halloran

Job credentials and employee portfolios are two sides of the same coin. The continued emphasis on professionalism and hiring the optimally competent candidates makes the development of a credential portfolio and important factor in the selection, recruiting and hiring processes. We have often heard about transferable skills, for example, veterans coming out of a branch of the service have gained experiences and training that could be useful in other venues. The issue is, are those skills being valued and do organizations see the transferability of those skills? Job candidates, in the example veterans need to assemble and communicate to prospective employers a portfolio of credentials. A portfolio, which is the collection of an individual's best efforts documented in some way: certificates and more will be the useful when applying for a position and enable employers to match credentials with job responsibilities and objectives. READ MORE

Roberta Chinsky Matuson

If you think your work should speak for itself then explain to me why so many famous artists were unknown until their death? If you want to be known in this lifetime as a master at your craft then you'll need to learn how to manage up in the top down world of business. HR professionals spend a good deal of time helping people in their organizations get noticed so these employees can receive the recognition and promotion they deserve. If this sounds like you, then it's time to step back for a moment and focus on your own career so you can continue to help others thrive. READ MORE

Walker Lunn

Food sourcing is a fundamental to our industry as hoteliers, and food supply has developed to be a sophisticated machine subject to the influences of international politics, monetary policy, weather trends in local, international, and long-term climate change theaters, biotechnology, risk management, consumer perception and preference, and domestic and international regulations. How do transgenic foods fit into this symphony, and what does it mean for our industry? What is the impact if we require non-GMO foods, or if we accept GMO foods? READ MORE

Klaus Kohlmayr

Despite a continuing economic recovery, many properties are experiencing a reported “pricing ceiling,” which is stifling their ability to maximize ADR. While some fault commoditization for the creation of this ceiling, the truth is that most guests are still willing to pay higher rates for enhanced value and a better stay experience. What determines whether a hotel can successfully upsell however, is its ability to clearly communicate the benefits of that enhanced value to the guest. Done correctly, an upselling program incentivizes employees and equips them with the necessary skills, ensuring both increased guest satisfaction and true long-term growth and profitability. READ MORE

Laurence Bernstein

The focus on "customer loyalty" by most hotels most of the time is little more than generating repeat customers, something which a well-executed hotel experience should result in anyway. In brands, customer loyalty results in guests staying at other hotels within the brand family, a good and valuable outcome. But for smaller hotels, a loyal customer is a much more important and complex prize. True loyalty, the kind of loyalty that results in guests evangelizing your hotel and feeling personally proud of your success, should be the goal of independent hotels and small chains. This article discusses what this loyalty really is and how to achieve it. READ MORE

Jonathan Barsky

Today, most companies collect some type of feedback from their customers. But many of these programs fall short. Some fail to get enough feedback. Some rely on one narrow channel. Others fail to take action, or engage employees in solving problems. Getting the most from your customer feedback isn't necessarily hard, but it does take commitment. Here you'll find 10 golden principles we have seen applied by the hospitality brands that consistently outperform. READ MORE

Matthew  Costin

While Silvio Berlusconi, three times Italian prime minister, faces prison for fraud, the web of cross-holdings between Italian banks, commerce and industry is unraveling and the economic outlook is bleak. The recession is likely to persist through 2013, with uncertainty whether the gentle recovery in Germany and France will help Italy up also. READ MORE

Matthew  Costin

A booming German leisure market is welcome relief for European hoteliers, reports recent research from BDRC Continental READ MORE

Kyle Rogg

Designing a hotel for operational efficiency can save owners money and increase a bottom line, while still offering guests aesthetically pleasing and comfortable rooms with competitive guests. In this article, Value Place's Chief Operating Officer and President Kyle Rogg will discuss how hotel owners can improve a hotel's efficiency through design changes in lighting, flooring, fixtures, geographic building designs, and energy management systems, as well as the monetary savings that can be achieved. READ MORE

Amy Bair

Aligning your departments' goals with your overall hotel goals will ensure you sleep better at night. If you involve your staff in the goal-setting process, not only will you have slept like a baby but you will be so relaxed the next morning that you will savor your morning cup of coffee. Why? Because, giving your staff one goal to focus on regardless of their department reduces cross-departmental friction. Additionally, involving them in the process gives them a sense of purpose and belonging which reduces attrition and improves morale. You know what they say? A happy employee makes a happy guest. READ MORE

Brian  Mitchell

The notion that diners go out with strict limits on their spending is a myth, but one that many floor staff implicitly accept. The cost of this is heavy. In reality there's a direct relationship between higher spend and happier diners. Diners want to have their choices informed, and they secretly want the pleasant dining experience to be an exceptional one. These desires are far more important than the moderately higher bill that accompanies them. The challenge is to ensure that all staff members recognize the many opportunities that exist to boost revenue and diner satisfaction simultaneously. READ MORE

Jennifer Dunphy

It doesn't matter whether you're a luxury resort, boutique hotel, large chain, eco lodge or even a surf shack, social media marketing will boost your brand awareness and generate targeted website traffic all while engaging your past, present and potential guests. Were you aware that 55% of travelers liked Facebook pages specific to their vacation, while 76% posted their vacation photos to their social networks? Implementing a strong social media strategy can catapult your hotel into an entirely new playing field of guest engagement. Social media has the power to sway travelers' decision making process and in this article I will discuss why every hotel needs a comprehensive social media strategy, recent social media statistics, real success stories and how to get things started if you haven't already. READ MORE

Adrian Kurre

There is much discussion surrounding new hotel openings, design enhancements, room upgrades, guest perks, etc., all of which contribute to the continual revolutionize of guest experience. The hospitality industry continues to evolve as new trends surface and hotels undergo continual changes not only to accommodate the changing needs and expectations of guests - but to set new standards in how we serve our customers. In this article, I will discuss the emergence of new trends, shift in consumer preferences, and opportunities for continuous innovation to drive results. READ MORE

Julian Gurule

When a hotel enters financial distress, the prospect that the owner may become personally liable for the property's debts is often a source of substantial concern. This article addresses one potential source of exposure for a hotel's owner: nonrecourse carve-out guaranties, often referred to as “bad boy guaranties.” In some circumstances, a nonrecourse carve-out guaranty can result in liability for the hotel's owner up to the full amount of the hotel's debt. READ MORE

Kelly  McGuire

There has been a lot of talk about big data recently. Hotels are struggling to understand what this means for them. Revenue management in particular has always been a data intensive discipline, leading some to argue that revenue management is already solving a big data problem. With new data sources and faster analysis of that data, there are new opportunities in today's dynamic market place to make better pricing decisions faster. In this article, I will outline the opportunities available to revenue management in today's “big data” world and how revenue managers can determine the value that their “big data” provides. READ MORE

Rita Anya Nara

Just hearing the words "high-maintenance guest" can cause your blood pressure to rise. High-maintenance people come through your door with a barrage of demands and requests; you or your staff can spend hours trying to please them, keeping you from other guests and distracting you to no end. They can show up just about anywhere, from budget and mid-range to boutique and five-star hotels, and not only expect you to put up with their baggage, but carry it too. Can insecure egomaniacs, prima donnas, hypochondriacs, anxiety-ridden artists, temperamental CFOs, fussy elite athletes, divas, and manic-depressive narcissists be customers you can (and actually want to) keep coming back? READ MORE

Werner Absenger

Leaders in the hospitality industry need to communicate effectively with people from all walks of life. A conscious awareness of the way leaders choose language and how they deliver the words brings about certain affects and effects in people. The way leaders deliver messages is one of the key tactics in reducing stress within the workplace. Stress may improve or impair memory. The improvement or impairment is due to excessive workloads, isolation, lack of communication, and feeling undervalued in professional kitchens. READ MORE

Ken Hutcheson

In today's economy, the competition for hotel guests is strong. First impressions are important and a property's curb appeal is one of the first things a guest may notice. Ensuring the property looks its best year round will help draw guests anytime of the year, while quality customer service and generous amenities will encourage guests to return to a property again and again. In the article “Seasonal Color: Effectively keeping color in the landscape year-round,” U.S. Lawns President Ken Hutcheson discusses how to develop a healthy-looking, eye-catching landscape that provides year-round color, setting your property apart from the competition. READ MORE

Lawrence Adams

The development of a number of major trends made 2013 a banner year for green hospitality. New interest in sustainable hotels prompted the debut of three annual green lodging conferences. Realization of the triple bottom line of people, planet and profit has fueled explosive growth of sustainable technology and practices. In this article, we will examine a number of rapidly developing trends that are leading hotel companies to increase their investments in environmental initiatives. READ MORE

Coming up in March 1970...