The relationship between Hotels and OTAs is that of Love & Hate. They can't live with each other; they can't live without each other. In fact, to put in another way, they exist in a symbiotic relationship. Hotels need OTAs for selling their inventory, and in return, OTAs extract a substantial commission from hotels to produce an enormous amount of bookings, which hotels hanker after. No matter how much hotel prefers their own brand website, front desk or call centers to be the major channel for bookings, the matter of fact is it has become unimaginable for hotels to do business without OTAs.
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