HOTEL BUSINESS REVIEW

March FOCUS: Human Resources

 
March, 2016

Human Resources: Strategies to Find and Keep the Best Employees

The hotel industry is notoriously rife with employee issues and human resource professionals are typically charged with the task of solving them. These issues can often seem daunting, given the myriad of problems HR departments encounter every day. Increasingly, issues such as workplace violence, workplace safety, workforce diversity, drug and alcohol abuse, labor shortages, inter-departmental conflicts, and compliance with all legal, employment and government regulations have become more prevalent in recent years. However, according to a recent survey, the biggest challenges human resource professionals face involves recruiting, training, retaining and rewarding employees. More than one-half (59%) of HR professionals believe that recruiting, training and rewarding their best employees, and developing the next generation of corporate leaders, will be their greatest challenges. About one-third (34%) predict the challenges will be creating a corporate culture that attracts the best employees, and finding people with the specialized skills the organization requires. Of course, all of these efforts are part of a strategy to reduce employee turnover - an issue that continues to plague the industry. An average hotel spends 33 percent of its revenues on labor costs, but employee turnover in the industry can be as high as 31 percent. A high rate of turnover dramatically disrupts operations and profitability, and it falls to HR professionals to address and resolve this area of concern. The March Hotel Business Review will document some of the biggest challenges HR professionals are currently facing, and will report on some of the best practices they are employing to achieve their goals.

This month's feature articles...

Frank Speranza

Many individuals and companies might not realize this, but social media is changing the face of recruitment in many ways, including a company's ability to secure the best talent. They are doing this by utilizing social media to provide incredible insights into candidates' backgrounds, personalities, the company they keep, and what their personal life looks like. Employers are looking at social media sites more and more as they check candidates to find out who they may know in common. READ MORE

Bernadette Scott

The International Hospitality Industry is witnessing a growing surge of Millennials joining the workforce. These Generation Y employees have great potential to fulfill in terms of contribution to company success. Research shows that hotels still have problems defining and implementing approaches to talent and consequently, there can never emerge a strategy to effectively attract and retain the human resources for future needs and to fill emerging skills gaps. So, the key question is why can't we retain Generation Y talent? READ MORE

Giselle Kovary

Hotels are interested in recruiting and retaining top talent to ensure high levels of performance. This requires the ability to tap into the motivations of your workforce, which is increasingly becoming more diverse. So, what motivates employees? The answer depends on who you are trying to engage and the process to do so. This article explores how workforce demographics are impacting employee motivation; what factors HR leaders need to address; and provides leadership tips to spark intrinsic motivators, specifically for different generations. READ MORE

Paul Feeney

The perception used to be that the purpose of a first interview is to get invited back for a second interview. This is because the decision for next steps then rests solely on the shoulders of the candidate, and options are limitless. But does every candidate who interviews with your organization want to be invited back for a second interview? If not, consider the possibility that although the interviewing process is designed to both screen as well as sell, there are ways to maximize the odds of candidates craving an invitation to return. READ MORE

Beverly  Crowell

Just how energetic are you today? Enthusiastic about life and work? Feeling happy, satisfied and full of promise? Or, is the opposite true? A little lethargic, sluggish or lifeless? Careers and life are never static. They languish when we lose focus, lack plans, become bored and forget to live in the present. It happens when we lose PEP … and not just the feeling. And, when we lose PEP, our guests lose too. Guest satisfaction is directly tied to just how engaged we are in the hospitality industry. If we want to engage our guests, we have to engage the “hearts and minds” of everyone they encounter during a stay. READ MORE

Frank  Reid

Scientists and philosophers have long believed that the mind consists of three components. Of course, most people are well aware of both the cognitive (intelligence) and affective (emotions) aspects of the mind; however, relatively few are familiar with the conative (instinct) component, which determines how each individual naturally takes action and solves problems. These three aspects of the mind all play a part in determining who we are and how successful we will be. However, while the affective aspect will drive what we want to do, and the cognitive aspect will determine what we know how to do, it is the conative aspect of the mind that actually determines how we will take action to accomplish a task. READ MORE

Erik Van Slyke

When we find ourselves in the struggle of challenging relationships, we wonder how we got there, and more importantly: How can we resolve these situations? How can we change the course of these relationships from conflict to collaboration? By confronting, being vulnerable, and listening we can create an atmosphere of open communication and trust. These are the foundation required to prevent conflicts from becoming personal. When combined with a focus on collaborative problem-solving, we help others seek solutions that will satisfy their needs while simultaneously satisfying ours. Together these tools will enhance our interactions and lead to more effective results. READ MORE

Sherri Merbach

The single greatest step to improve employee retention is to ask first-line managers to achieve a retention goal and then hold them accountable for doing so. This sounds like a foreign language to CEOs and HR executives who continue to ask what more they can give employees such as more money, better healthcare, improved newsletters, or a new career development program. But our research along with the research of other companies proves this is true. Our path is to first place a dollar value on turnover in order to grab their attention to take action. READ MORE

Liz Moughan

Leaders in the hotel and lodging industries know that employee engagement is intricately linked to guest satisfaction and loyalty, as how guests feel about their experiences is significantly impacted by their interactions with hotel staff. While it's widely known and accepted that happier, more engaged employees have a positive effect on guest service, productivity, and retention, translating to competitive advantage, leadership often grapples with how to improve employee engagement and where to begin. READ MORE

Arte Nathan

I spent more than 30 years practicing Human Resources, most of it as Chief Human Resources Officer for Golden Nugget and its successor companies, Mirage Resorts and Wynn Resorts. I still get asked what it was like to hire, train and manage the more than 125,000 people I hired at places like the Mirage, Bellagio, Wynn Las Vegas and Wynn Macau. Here's my answer. READ MORE

Ranney Pageler

Hotels can be ripe environments for workplace injuries, which is why hotel owners and managers need to be able to distinguish between legitimate work-related injuries and potentially fraudulent attempts to claim workers' compensation insurance benefits. To protect their businesses, hotel owners and managers need to understand the types of workers' compensation fraud as well as the red flag indicators that could signal a fraudulent claim. READ MORE

Eugenio Pirri

In the service sector people are not a business' greatest asset. People are the lynchpin of its success or failure. People are our staff; our customers; the travel agents and tourist boards that encourage clients to stay with us or eat with us; our suppliers; the people who recommend us through word of mouth; our communities; our critics and defenders; our lifeblood. Yet, in terms of business, the idea of a company - in the hospitality sector or otherwise - having a 'people strategy' is a relatively new concept. READ MORE

Matt Sanfilippo

There is a direct correlation between pay and declining unemployment. Many employers make the mistake of chasing the changing climate with money. The Service Companies has found this to be a negative practice as it lowers our margins and reduces our ability to adjust as market conditions fluctuate. The position we find that works best is using a multi-tiered approach to recruiting and retaining talent. This strategy allows us to find ways to enhance our offerings with other methods than through straight compensation. READ MORE

Robert O'Halloran

Historically, tattoos were associated with sailors, bikers and perhaps criminals. This is not the case any longer. Like many other factors, tattoos and body piercings are in the middle of a generational divide. Some argue that each tattoo has a personal meaning and that tattoos are considered expressions of identity. Others note that many people have tattoos that will never be seen so there is no harm. From a business perspective, the employer must consider if their business will lose out on great employees if they have policies against hiring people with tattoos etc.? Can an employer afford to exclude these people from their talent pool? READ MORE

Suzanne McIntosh

Millennials will make up 50% of our workforce within the next several years. Our hiring managers need to understand how to attract, develop, and retain this new talent. Methods are changing and we must change with them to attract the best of the best. To hire and retain the Millennial who has the core competencies and values that "fit" with the job, most organizations and managers must shift how they interview and engage employees. They also need to consider what strong Millennial candidates look for in an employer and what their organization has to offer. READ MORE

Renie  Cavallari

Culture is the heart and soul of your organization. Culture sustains employee and customer buy-in - the predictors of success. The clear definition of your culture lays a solid foundation, builds the framework of how your business will function, and is a cornerstone to your team's alignment. It is alignment that gets results. You must value culture above the individual in order to achieve those results. An individual who is not aligned may follow procedure and yet if they do not fit your culture, they can have an adverse impact on the overall team. READ MORE

Stephen Darling

A hotel property in Kamloops, British Columbia decided to close a 5,000 square foot street-facing corner restaurant that was losing $500k per year. After four years of active marketing, they still could not find a tenant. Attempting to convert the eatery into a wellness space also didn't work. Following an unorthodox approach, the hotel transformed the space into a mediation and arbitration center called Centrepoint. This helped create symbiotic revenue as parties seeking Centrepoint's services would likely stay at the adjacent property in conjunction with freeing up hotel meeting space for larger events. READ MORE

Tony Bridwell

Being a statistic seems to be inevitable in life. In some way, each of us will find ourselves on a statistical list of sorts. For over half the country one such list is a reality: the “first time job” list. At some point in our life we have held a job in the hospitality/restaurant industry, and if you throw retail into the mix, it is possible to cover most of all the country. READ MORE

Bonnie Knutson

No matter how hot storytelling is in brand marketing and building, it is often misunderstood. One of the world's greatest brand storyteller, Guido Everaert, reminds us that good brand storytelling is not about the language, it is about creating and telling stories in a compelling way. It is about finding the right metaphors, and structure in which to tell your story. By doing so, you create a part of life and generate a story that is unique to your brand and, more importantly, can easily be readily remembered. In this article, you'll learn about the Storied Six of telling your hotel's brand story. READ MORE

Paul van Meerendonk

The hotel sector has never been a stranger to the winds of change. What was once considered leading-edge customer service practices, like offering free internet to guests or express checkout options, are now basic expectations that travelers view as standard services. Just as the hotel industry has evolved, so have the approaches that hotels have taken to attract the right guests at the right prices. The practice of revenue management, and the systems used to make accurate pricing decisions, have become even more precise and sophisticated in recent years. Most recently, these systems have begun incorporating data on competitor pricing activity and the pricing of services outside of guest rooms, like function spaces. Undoubtedly, the biggest change in revenue management today is the influx of large volumes of guest data and its impacts on future pricing decisions and hotel promotion. READ MORE

Lorraine Abelow

Destination weddings have exploded into a $16 billion dollar industry. It's time to mine this booming sector, and the key is publicity. On average, couples spend $30,000 for a smaller destination wedding in a luxury resort and many lovebirds have a budget that is upwards of $100,000. Make sure to loop your travel PR firm into the process so they can get maximum exposure for your property and attract more of this lucrative business. READ MORE

Joseph Ricci

The four-year drought in the western United States has caused businesses and the public to find new and innovate ways to conserve and reuse water. And despite the promise of eased drought conditions this winter, recent reports from California have the state's snowpack at below-average levels, prompting state officials to call for additional and more restrictive water conservation efforts - a trend likely to be mirrored elsewhere. As a major consumer of water within the American business landscape, the hotel industry is both a large water user and a leading voice in the water conservation movement. In this article we'll explore major steps taken by industry leaders as well as trends shaping the future of hotel water usage and conservation. READ MORE

Ken Hutcheson

As temperatures start to warm up and thawing begins, many hoteliers across the country are thrilled to say goodbye to winter. In some regions, particularly in the Northeast and Midwest, this winter proved to be a hotelier's worst nightmare. With above freezing temperatures and blizzard-like conditions, it was difficult for some guests to even travel to their destinations. Keeping entranceways, parking lots and sidewalks clean and safe was another challenge many hotel owners and managers faced this winter. Now that winter has officially come to an end, it's time to prepare your landscapes for spring. READ MORE

Beth Brett

Looking ahead to 2016 travel, there's a new player on Palm Springs ever-growing hospitality scene. Uniquely positioned to further revitalize South Palm Springs, the desert's newest hotel offering, V Palm Springs Hotel opens its doors this March, just in time for some of the nation's top festivals, including Coachella and Stagecoach. Managed by Filament Hospitality a full-service management company and owned by celebrity lawyers, Mark Geragos and Brian Kabateck, V Palm Springs promises to redefine the desert experience. Thanks to Len Cotsovolos, Director of Interior Design for WESTAR Architectural Group, their vision will be fully realized when 140-room hotel opens its doors this March. READ MORE

Marky Moore

This year, several state and local governments are raising their minimum wage rates, and federal law may soon follow suit. Given the large number of low-wage workers that they employ, hotels will be particularly affected by these changing requirements. Faced with increased operating costs, hotels often implement measures, such as downsizing workers, that threaten to impair guest satisfaction. Fortunately, the tax code offers another solution known as the Work Opportunity Tax Credit (WOTC). A straightforward and lucrative incentive, WOTC provides businesses with tax savings ranging from $1,200 to $9,600 for each new employee hired from certain target groups. READ MORE

Simon Hudson

An increasing number of hoteliers are embracing social media because of its potential for engagement and collaboration with networked consumers. Through social media, marketers can gain rich, unmediated consumer insights, faster than ever before. This article will focus on M Live APAC, Marriot's new Asia Pacific state-of-the-art marketing and brand newsroom command center, which has become the company's epicenter of real-time marketing to customers in the region. M Live APAC allows Marriott not only to seize more chances to engage with consumers quickly, but also to create memorable and shareable experiences. READ MORE

Michael Koethner

The hospitality and wellness industry has reached a point where it has no other choice than to start applying an integration process with a focus on how to encourage and apply a development of the individual human potential that matches the new economy. There is a business environment in the making where companies and corporations are going to be seen and operated as living organisms, occupied by human beings who thoughtfully and organically communicate and interact from the heart energy, at all times READ MORE

Mark Heymann

A bottom-line focus requires a hotel's operating team to have a skill set comparable to that of its revenue managers. But while many revenue managers rely on yield management systems to simplify complex calculations and tasks, few operators take similar advantage of advanced labor management technology that can help optimize both labor costs and service performance. Today's sophisticated LMS solutions are the key to driving bottom-line results while preserving market share. READ MORE

Drew Patterson

Literally millions of mobile apps compete for consumers' time, attention and phone space. Hotel apps are largely unsuccessful in breaking through the noise and engaging with guests in an authentic way; yet, hotel brands continue to spend excessive budget and effort on creating newer, flashier mobile apps in the hopes of sparking customer interest. A new paradigm - one where hotels create mobile solutions aligned with how travelers actually use their mobile devices - provides an alternative. Welcome to the post-app economy: it's simpler, smarter and more effective guest communication. READ MORE

Coming up in March 1970...