HOTEL BUSINESS REVIEW

August FOCUS: Food & Beverage

 
August, 2017

Food & Beverage: Multiplicity and Diversity are Key

The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today's restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.

This month's feature articles...

Nicolas Bour

When I began my journey to becoming a chef twenty-five years ago I could have never envisioned a world that would be literally travelling at light speed, with my guests as critics that carry the weight of a seasoned food writer, and a culture of “Foodies” that would turn my entire industry on its head. It seems like just yesterday the produce “dude” at my local grocer gave me a blank stare when I asked him if he had any baby French beans in the back cooler because I didn't see any on display. It was as if I had requested a rare species of Amazonian cactus. READ MORE

Nikheel   Advani

Luxury travel and dining have always been associated with fine restaurants and over-the-top menus; however, more and more high-end travelers are craving fuss-free comfort foods, particularly those that use recipes and ingredients rooted in a destination's heritage and culture. At Grace Bay Club, we remain committed to sharing the Islands' unique culinary traditions that showcase the absolute best quality products, all while offering a dining experience that caters to our guests' exact preferences. READ MORE

Dan Vargo

It is widely agreed that a great team requires great leadership, and I believe that a truly great leader empowers his employees with leadership skills. All of my employees are capable of greatness, and it is my job to cultivate that in-house ability. When cooks are humble, ready to learn, and hardworking, they are on the path to become the next generation of leaders. These are the chefs I seek out and hire because I know they are invested in developing themselves. In the long run, these chefs become the best candidates for promotion. READ MORE

Adrian Kurre

Many hotel guests enthusiastically book rooms online, bypass a front desk check-in with their digital room key, and choose to receive their bill via e-mail in an effort to streamline and control their own experience - and at Hilton we support (and have led the charge on!) many of these innovations. At the same time, human interaction remains the crux of hospitality. And hospitality is, after all, a main driver of guest satisfaction and repeat business in our industry. Year after year the J.D. Power North America Hotel Guest Satisfaction Index StudySM has shown that the number of interactions guests have with hotel staff READ MORE

Elizabeth  Blau

Over the past several years, many of us have watched with excitement and interest as the fast-casual restaurant segment has continued to boom. More and more, talented chefs with fine dining pedigrees are bringing their skills, creativity, and experience to concepts built around speed, approachability, and volume. Right now, the ability to offer a gourmet experience at all price points is as compelling to restaurateurs and diners alike. READ MORE

Thomas  McKeown

Feeding today's guest is not as easy as it used to be, because our guest isn't who she used to be. Guests today are vastly more sophisticated in their knowledge and expectation of dining choices. The world is a more connected place, and many guests are better traveled and exposed to unique and interesting cuisines. To serve today's eclectic, socially engaged and sophisticated guests, hotels and chefs need to get creative, change their thinking and push back some walls - sometimes literally. The fun thing about conference hotels is that they are a different place just about every week with the variety in event business. READ MORE

Frank Sanchez

About two years ago, I started my career at the Chicago Marriott Downtown Magnificent Mile. I came from San Diego, California, the apparent capital of farmer's markets. When I moved to Chicago in late-October, the number of farmer's markets had already begun to taper off and all that was left of the hotel's rooftop garden was the sad remnants of a summer full of bounty. However, I was in for a pleasant surprise. The Chicago Marriott Downtown operates a year-round experience to create food from scratch that gives customers fresh and nutritional options. READ MORE

Larry Steinberg

The foodservice industry is one of the oldest and most important. Consumers from all demographics rely on it virtually every day for sustenance. In fact, in the U.S. alone, it's a nearly $800 billion industry that's extremely competitive, with hundreds of new establishments popping up every year, and much of this new business is the result of increased consumer demand. Consumers want more options. For every practiced chef, there is a collective of guests eager to spend their hard-earned dollars on something exotic and different. They want to experience a bit of culture by way of their next meal, and they want to find it using the latest technology. READ MORE

Bobby Martyna

A key trend in hotel development is making the hotel lobby a destination for guests. Where in the past, the focus was primarily on the guest room, moving forward, brands and independents are looking to transform the lobby into a space where guests can socialize, work, snack and dine. In order for the lobby destination to be both compelling and memorable, the retail design, visual merchandising and food selection need to convey what is special about the location and must work together to deliver a surpassing guest experience. READ MORE

Chris Ferrier

Many hotels are overwhelmed by the thought of putting together a 'buy local' or 'farm-to-table' culinary program when they also have to serve many guests. Where do you start? Should chefs contact all the local farms, breweries, wineries, fish mongers, meat and poultry farms in their area? Should they visit each farm? Many years ago, this was what we did; but with 1,200 meals to prepare, often we would clear out the farmers' goods and still not have enough for what we needed. READ MORE

Robert  Hood

What does a restaurant look like in 2017? To define what a restaurant is is a difficult process and not an easy thing to do considering that foodservice has evolved so much and comes in so many shapes and sizes. In 2017 restaurants are not even defined for having chairs or tables for diners or even want diners to stay after the point of food purchase and the sale is completed. This is the world of the 'QSR' or 'Quick Service Restaurant' and since it arrived it has changed restaurant culture, our food service experiences on an almost daily basis, and begs the question 'is QSR the new fine dining?' READ MORE

Paul Hancock

Vegetables are no longer served as garnishes or accompaniments but, center stage in the dining scene in this day. Plate design and bold flavors are more paramount than ever. The “wow” effect is in full effect. Guests are more eager to try something new more than ever before. It is entertainment, so it has to be great and throughout the dining experience. There is a cultural shift happening right in front of our eyes with vegetables. Vegetables have been the unsung heroes of the plate for many decades. That is changing. READ MORE

Erik Wolf

Good restaurants are often known for something that they do really well. Perhaps they always have the freshest fish, their pasta is handmade, or the service is unparalleled. Travelers who return to a hotel or restaurant they loved on a past visit, frequent their past favorite places because they want to relive their past experience and positive past memories. Restaurateurs face a delicate balancing act in menu preparation when choosing to innovate vs. maintain their status quo and past consistency. What steps can you take to meet the expectations of travelers and regulars alike? READ MORE

Peter  Karpinski

In an age where new restaurants are popping up on every corner and shuttering just as fast, the idea of developing an original concept and growing it to a multi-unit business seems next to impossible. In my experience, the most original concepts begin with a blank canvas and a group of passionate individuals. A continued focus on: distinctive consumer experiences, unmatched food and beverage offerings, superior service, consistency, an approachable atmosphere, and constant competitive innovation is what paves the way to success. READ MORE

Jonathan Wilson

As hospitality professionals with nearly 5,000 hotels worldwide, we are always looking for ways to be more efficient, effective and cutting edge. It's what our guests expect from us, and it's what gives each hotel a competitive advantage. For us at Hilton, that means making traveling easier and frankly, more enjoyable, with our smart design, authentic hospitality, and innovative restaurant concepts. We know food and drink is an important part of any visit, so we set about imagining how we could help owners deliver creative restaurants efficiently and effectively and drive loyalty and repeat guests. READ MORE

Shawn McGowan

Over the years, there has been a systemic shift in guests' expectations of hotel food and beverage offerings. If you walk into most hotel bars and dining areas today, you may - or may not - be surprised to find hip locals, sophisticated guests and trendsetting staff mingling and socializing over artisanal drinks, selecting a sandwich from the in-hotel gourmet market or enjoying regional cuisine made with locally-sourced, seasonal ingredients. By understanding these diverse needs, we are able to design our properties and develop our food offerings in a way that gives guests choice and control over where, when and what they eat, while they're at the hotel. READ MORE

Krista Heinicke

Because of the various food-related television series, podcasts, and websites, today's guests are certainly more knowledgeable when it comes to the culinary aspect of their visit, whether it is for vacation or attending a meeting. Today, there is no longer a standard formula for group dining and the development of group dining menus, especially when specific dietary requirements need to be addressed. This creates an interesting challenge when creating and developing menus for hotels. However, whether it is a group of 10 or 700, the end goal is the same: Satisfy the needs and wants of each one of the attendees. READ MORE

Robert  Habeeb

As so many hotel owners and operators can attest, food-focused travel is on the rise. The trend is unmistakable: more and more hotel guests are selecting destinations and planning itineraries around regional, local, or even restaurant-specific food and beverage options. These guests, referred to as culinary travelers, not only make food and drink experiences a priority during their travels, they are often willing to go well out of their way to make those experiences happen. Experience is the key word here. We are in an experience economy and consumers are placing a great deal of value on the F&B experience. Look at the trend in roof top bars for example. READ MORE

Eli Fortney

The dining experience in the hotel and resort environment has been changing for decades. Gone are the days when most Americans eat meat and potatoes, and the occasional salad, for dinner. Immigrants from all over the world who settled into the urban areas of our country brought culturally significant dishes that opened up a whole new supply chain of ingredients, and introduced flavor profiles unfamiliar to the food scene. Before this cultural transformation, American families eating out seemed to be more interested in socializing outside of the home than in having a culinary experience. As new foods appeared on the scene, dining out became more focused on exploring new fads and flavors. READ MORE

John  Signorelli

We, as Chefs, respectfully kick around the terms Hybrid, Old-World, and Artisanal often enough. Chefs know that hybrid, old-world, artisanal, or obscure ingredient usage in dishes bring a particular wow-factor to the plate. Sourcing and utilizing artisanal grains, starches, legumes or vegetables which are under-appreciated and under-utilized, or quite possibly forgotten about over time, is a highlight feature of today's creative chefs, many of whom will grow the ingredients themselves and feature on special menus, unlike any other. READ MORE

Mia A. Mackman

Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share. This article examines perceived values vs. core values and the benefits of incorporating a multi-generational, multi-faceted approach to spa and wellness programming to enhance customer spend and loyalty. READ MORE

Michael  Schubach

In the world of hospitality, the collection and use of data are the industry's game changers. We depend on data to deliver the differences that turn personal travel into opportunities to collect life experiences and unique memories, and to tailor personalized service; it's access to data that gives Millennials and business travelers efficient access to availability, price shopping and loyalty / reward points. But all data is not created equally. As I look across the kinds of information that we use to find and serve our guests, I see four distinct data types, distinguished by their method of manufacture… READ MORE

David Lund

In hospitality, the measurement and management of productivity is hit and miss and miss again. Time and time again hotels are using ineffective measures to try and capture labor productivity measurements. It is important from the beginning to establish the goals for measuring productivity in your operations on rooms and food and beverage in your hotel. READ MORE

Lewis Fein

Hotel executives need to help their respective employees, as some of these individuals may have problems with drugs or alcohol. Creating a culture of trust is critical to assisting these men and women. Hence the need to find the right drug treatment center: A place with the credibility, resources and expertise to work with hoteliers, so employees can get the care they deserve to receive -- in a setting that exudes compassion and understanding. This approach is as indispensable as it is invaluable, because a hotel can only succeed with a strong and healthy workforce. This priority demands our attention. READ MORE

Michael Barbera

Social media has shown the world its power. Your power. It's your voice that is shared throughout the world via underwater fiber optic cables and wireless networks. This voice has played a key role in the development of global politics, criminal justice, relationships and economic development. Economic development is a broad term, but when there is growth in a town, city or county, a hotel is likely to appear. Alike every other business, hotels have a target segment, or two, or ten. It's unlikely that a four or five star hotel will appear in small, rural town, and it's unlikely that a large convention will be held in a small hotel, regardless of geographic location. Although each hotel has target markets, hotels can increase their reach through humanizing engagement on social networks as well as increase their revenues by developing a "fully-connected" consumer. READ MORE

Dawn Miller Sander

Do you smile when you think about or see Lucille Ball, Carol Burnett or Chris Rock? Chances are you do... "What do these folks have to do with my hotel property?" you are most likely asking yourself. Study after study confirms that happy teams produce amazing results in the following areas: increased productivity, improved revenues, and higher employee engagement. Imagine how satisfied your guests will be when you and your team add joy to your property! READ MORE

Reynaldo  Rey Fernandez

Of all the latest trends taking over the hospitality industry in 2017, branding serves as the most essential marketing tool allowing hotels to communicate their vision, values and mission. Branding has evolved past the company's name, slogan, sign, symbol or design. Although it is still used as a means to identify a company, branding has developed into a complex but ultimately necessary concept in the marketing world. READ MORE

Lily Mockerman

Over the years, outsourcing has developed a somewhat sordid reputation, synonymous with offshoring and tax evasion in some consumers' minds. But when the concept of outsourcing is applied to specialty areas such as IT, accounting, HR and others, it tends to be somewhat more accepted. Nevertheless, many companies still favor hiring these employees directly. Most feel that it ensures better control over that department's performance, and allows them to provide their own assessment of talent. Yet perhaps this level of control and talent direction is precisely why hiring internally can be a disservice to companies. READ MORE

Ravneet Bhandari

The only consistent aspect in the way people plan travel is that it's constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of both changes in technology and customer behavior. Think about it this way, the industry has come a long way since a sign out front touting air conditioning and color TV were enough to attract a customer; that is, if they could find you. It wasn't all that long ago when finding a hotel meant pulling off the road because you saw a sign, or by researching a potential stay by utilizing thick books published each year by Mobile or AAA. READ MORE

Mark Heymann

Much has been discussed about managing millennials, who have brought their own set of priorities to the workplace - greater work-life balance, broadened lines of communication, flatter organizations, and expectations of social engagement. Now, as millennials are poised to step into managerial roles, they will find themselves overseeing a workforce that spans as many as five generations, from the vanguard of Gen Z to the tail end of the traditionalists. Among the challenges new millennial managers face will be gaining the trust of older workers. And the conversation is shifting from how to manage millennials to how will millennials manage? READ MORE

Benjamin Jost

If you ask most hospitality C-levels, social media might not be their top of mind priority. And why would it? Between worrying about operations, finances (average daily rates and average length of stay), staff turnover and more, social media is just one item at the end of the list. But the truth is, the number one thing that we should all worry about is guest satisfaction - I know I don't need to hammer that home; however, what I do need to mention is that guest satisfaction comes from many places, and is heavily influenced by what people are saying online, not just what happens at your hotel. READ MORE

Dana Kravetz

Pro-employer stars are aligning in Washington, D.C., that can only benefit the hospitality industry. What began with President Donald J. Trump's appointment of conservative Alexander Acosta as the United States Secretary of Labor, has been followed by his nomination of Republicans Marvin Kaplan and William Emanuel to fill vacancies on the National Labor Relations Board - moves that are decidedly a boon to business. Under Secretary Acosta, the Department of Labor withdrew guidance put in place by the Obama administration on the joint employment issue, a positive step for hotel and resort owners, operators and franchisors. If confirmed, Messrs. Kaplan's and Emanuel's presence on the NLRB is certain to lead to the unraveling of various labor-related actions also deemed unfavorable to employers, hoteliers included. READ MORE

Bob Caputo

I have three words for hotel executives, which may as well be the title of their collective mission: Health and Wellness. Which is to say, the new approach to hospitality - the experience every vacationer deserves to enjoy, and every business traveler has a right to receive - is a healthy atmosphere, a place that exudes the virtues of fitness and nutrition; be it an urban property or a resort location, a boutique destination or a five-star hacienda amidst lush acreage and the soft winds of a turquoise sea; be it a high-end spot or a workaday building, suitable for conferences or company meetings, where a health and wellness expert can consult with a hotel executive - or speak directly to guests - about how to achieve these goals. READ MORE

David Lund

Outsourcing your hotel accounting is an unintelligent move, that is my opinion and I am going to make my case right here. When I refer to outsourcing, I am talking about a third party provider, not a centralized function. Any good decision comes down to more pros than cons. I often work with clients on decisions and we often make two lists. Good things that can come from a decision and how we can amplify them, then the bad things that could and would happen and how we can minimize them. READ MORE

Lily Mockerman

Today's revenue management systems can help any hotel quickly and efficiently manage revenue tasks that would otherwise present a challenge. It can be difficult to stay on top of distribution across multiple channels when there are plenty of other issues facing a property at any given time. In the Revenue Management world, the differences within independent or branded environments can often be significant regarding how each respective entity deals with revenue management. Often, we're asked about differences in working with each type of property as it relates to strategies or RMS systems, and how TCRM approaches these unique challenges. READ MORE

Leora Halpern Lanz

Have we become immune to the terrorism around us? Travel. It is a privilege for all of us. Some may say it is a right for all of us as human beings. Travel is the way to connect and learn from each other -- the manner to promote tolerance and understanding. The activity from which we all grow and evolve as citizens of the world. And yet, the last 16 years of world terror have shaped and quite literally directed how many of us travel. READ MORE

David Ashen

The shift in calling a public area an art gallery first and a function space (pre-function) second was interesting to note. That's because, particularly during the last 10 years, art has become a necessary part of the story for all upper-end, boutique hotels. This is especially true in the United States, where there is scant opportunity for the display of notable, public art. Thankfully, hotels have been filling that niche, bringing excellent art to the general public and making it accessible. Now, quality art is not a nicety; it's an expectation. READ MORE

Coming up in March 1970...