About HotelExecutive

Prime Reading for Hotel Executives

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers.HotelExecutive provides two services, the Hotel Business Review magazine, and the Hotel Newswire news distribution service. Both the Hotel Business Review and Hotel Newswire are essential tools for today's successful hotelier.

Hotel Business Review

Since 1996 the Hotel Business Review has been the premier daily industry read for hotel professionals, providing exclusive content on best practices in hotel management and operations. Articles in the Hotel Business Review come from the most recognizable names in the industry. Their experience and expertise provide our readers with the most valuable information available on managing their hotels successfully.

Subscribe at https://www.hotelexecutive.com/subscribe/review

Hotel Newswire

The Hotel Newswire is our proprietary news release distribution and is the largest news release distribution service available to the hotel industry. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.

Create an account at https://www.hotelexecutive.com/newswire/clients



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Coming up in February 2022...

Social Media: Essential Interaction


As important as social media has been to hotels as a way to engage guests and drive direct bookings, it is becoming even more essential for hotels to implement a comprehensive social media strategy. All the major platforms have users numbering in the hundreds of millions - and in some cases, billions of users - so it is imperative for hotels to have an established presence on those massive channels. The goals of social media outreach are relatively clear-cut - identify and interact with current and prospective guests; create a brand voice that resonates with your target demographic; promote products, services, special offers, and contests; and acquire market data to support your business analytics. This is accomplished by creating imaginative and shareable content in order to give your brand maximum visibility, generate bookings, and keep guests interacting with your business throughout the entire customer journey. The February Hotel Business Review will document how some hotels are successfully executing social media strategies for the benefit of their operations.