About HotelExecutive

Prime Reading for Hotel Executives

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers.HotelExecutive provides two services, the Hotel Business Review magazine, and the Hotel Newswire news distribution service. Both the Hotel Business Review and Hotel Newswire are essential tools for today's successful hotelier.

Hotel Business Review

Since 1996 the Hotel Business Review has been the premier daily industry read for hotel professionals, providing exclusive content on best practices in hotel management and operations. Articles in the Hotel Business Review come from the most recognizable names in the industry. Their experience and expertise provide our readers with the most valuable information available on managing their hotels successfully.

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Hotel Newswire

The Hotel Newswire is our proprietary news release distribution and is the largest news release distribution service available to the hotel industry. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.

Create an account at https://www.hotelexecutive.com/newswire/clients



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Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.