About HotelExecutive

Prime Reading for Hotel Executives

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers.HotelExecutive provides two services, the Hotel Business Review magazine, and the Hotel Newswire news distribution service. Both the Hotel Business Review and Hotel Newswire are essential tools for today's successful hotelier.

Hotel Business Review

Since 1996 the Hotel Business Review has been the premier daily industry read for hotel professionals, providing exclusive content on best practices in hotel management and operations. Articles in the Hotel Business Review come from the most recognizable names in the industry. Their experience and expertise provide our readers with the most valuable information available on managing their hotels successfully.

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Hotel Newswire

The Hotel Newswire is our proprietary news release distribution and is the largest news release distribution service available to the hotel industry. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.

Create an account at https://www.hotelexecutive.com/newswire/clients



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Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.