About HotelExecutive

Prime Reading for Hotel Executives

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers. Our website provides best-practice insights on hotel management and operations, as well as one of the largest news release distribution available to this market segment.

Hotel Business Review

The Hotel Business Review is the premier industry read for hotel professionals. Since 1996 the Hotel Business Review has been providing original and exclusive time-sensitive content to our readers, documenting vital issues of concern to hotel owners and operators.

Relying on the vast experience and expertise of our editorial board - over 500 of the most recognizable names in the industry - the Hotel Business Review publishes best-practices information gleaned directly from hotel professionals on the front lines of the industry. These reports are timely, relevant, authoritative and trustworthy, and their contributions have proven to be of enormous benefit to our 80,000+ subscribers.

In addition, the Hotel Business Review maintains an extensive online archive which contains more than 5000 best-practice white papers covering all aspects of hotel management and operations, exclusively written for the Hotel Business Review and available only to our subscribers.

Each month, the Hotel Business Review publishes a Feature Focus on emerging growth markets in the hotel industry, providing critical and crucial information on cutting-edge trends within the industry. These exclusive articles attract an increased readership in their specific subject area when published, i.e. mobile technology attracts an increase in hotel IT directors; the Human Resources issue attracts more HR Directors, etc. Be sure to visit our Features Calendar to see this year's stellar line up of hot topics.

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Hotel Newswire

The Hotel Newswire, our proprietary news release distribution service, is the industry's leading news resource with the largest registered readership available. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.

As a result, the Hotel Newswire continues to flourish as a major news source, owing to the valuable content we publish, as well as employing advanced SEO practices which preserve our top rankings with all the major search engines.

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HotelExecutive has also established and maintains active and ongoing alliances with some of the most prestigious organizations in the hotel industry. These affiliations have increased our participation in industry events, conferences and sponsorships, and broadened our professional reach, influence and standing.



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Our 2019 Features Calendar is located here


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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.