Editorial Board

HotelExecutive's Exclusive Editorial Board for 2020

Guest Authors

Academia

  • Eduardo Fernandez, General Manager, Sonesta Fort Lauderdale Beach
  • Glenn Withiam, Executive Editor, Cornell Hospitality Quarterly, Cornell University
  • John Tsoflios, Director, Rewards & OD Division of the HRD, Qatar Chemical; Faculty Member Glion Online
  • John T. Bowen, Dean & Barron Hilton Distinguished Chair at the Conrad N. Hilton College, University of Houston
  • Marvee Marr, Assist. Professor, Forbes School of Business, Ashford University; Faculty Member Glion Online
  • Mary Farmer, Director, Online Programs, Glion Institute of Higher Education
  • Michael Kasavana, NAMA Endowed Professor, School of Hospitality Business, Michigan State University
  • Natasa Christodoulidou, Assistant Professor, California State University
  • Paul Vanderbroeck, Chartered FCIPD CC, Leadership Expert, PVDB Consulting; Faculty Member Glion Online
  • Robert O'Halloran, Professor & Director, Hospitality Management, East Carolina University
  • Shahin Sharifi, Lecturer, Macquarie University
  • Tracy Ford, Executive Director of Member Services, Wireless Infrastructure Association

Architecture & Design

Boutique Hotels

  • Amanda Hurley, Corporate Director of Marketing, broughtonHOTELS
  • Brad LeBlanc, Senior Vice President & Chief Development Officer, Best Western Hotels & Resorts
  • Brian De Lowe, President & Co-Founder, Proper Hospitality
  • Greg Winey, President, NorthPointe Hospitality Management, LLC
  • Mark Nogal, Global Head, Curio Collection by Hilton, Hilton

Concierge

Cultural Tourism

Development & Construction

Eco-Friendly Practices & CSR

Executive Leadership

Featured Hotels

Food & Beverage

Franchising

Furniture, Fixtures & Equipment

Group Meetings

Guest Service / Customer Experience Mgmt

Hospitality Law

Hotel Analytics

Hotel Market Reports

Human Resources, Recruitment & Training

Insurance

Mobile Technology

Revenue Management

  • Ahmed Mahmoud, Founder, revenueyourhotel.com
  • Ally Northfield, Managing Director, Revenue by Design
  • Amy Bair, Career Services Analyst, Florida International University's Chaplin School of Hospitality and Tourism Management
  • Angie Dobney, Vice President of Pricing & Revenue Management Services, Rainmaker Group
  • Anthony Clervi, Vice President, UNA Purchasing Solutions
  • Apurva Chamaria, Chief Revenue Officer, RateGain
  • Arturo Garcia Rosa, President & Founder, SAHIC South America and SAHIC Cuba
  • Ashley Verrill, Market Analyst, Software Advice
  • Barb Bowden, Director, Corporate Revenue Management, Peabody Hotels
  • Bernard Ellis, President & Founder, Lodgital Insights LLC
  • Bhanu Chopra, CEO, RateGain
  • Bill Kotrba, VP of Industry Strategy, Leisure, Travel & Hospitality, JDA Software
  • Bill Linehan, Executive Vice President, Chief Marketing Officer, Red Lion Hotels Corporation
  • Boaz Ashbel, Managing Director, Aztec Group
  • Bob Mattler, Managing Director, Pace Equity
  • Bob Lowe, Vice President of POS Intergrations, Heartland Payment Systems
  • Bonnie Buckhiester, President, Buckhiester Management Limited
  • Bram Gallagher, Economist, CBRE Hotels' Americas Research
  • Brandon White, Director of Revenue Management, The Hotel Group
  • Breffni Noone, Associate Professor, School of Hospitality, The Pennsylvania State University
  • Brian Tkac, Senior Vice President of Marketing and Sales, Hotstmark Hospitality Group
  • Brian Bolf, VP of Revenue and Profit Optimization, Kokua Hospitality
  • Calvin Anderson, Senior Vice President & Chief of Revenue Optimization, RLH Corporation
  • Cassie Bond, Regional Vice President of Revenue Management, Chesapeake Hospitality
  • Chinmai Sharma, Vice President Revenue Management, Wyndham Hotel Group
  • Daniel Chao, General Manager, Novotel Nanjing East and Novotel Nanjing Central
  • David Chitlik, Vice President - Hospitality Tax, Altus Group
  • David Gilbert, President - Hospitality Group, Heartland Payment Systems
  • Deirdre Martin Yack, Director of Sales & Marketing, Hotel 50 Bowery
  • Denise Broussard, Senior Vice President Revenue Management & eCommerce, Interstate Hotels & Resorts
  • Doll Rice, Vice President of Revenue Optimization, Prism Hotels & Resorts
  • Don Wilson, Senior Vice President, Maxim Revenue Management Solutions
  • Dori Stein, Chief Executive Officer, Fornova
  • Drew Salapka, Vice President of Sales and Revenue Generation, Hotel Equities
  • EJ Schanfarber, President & Chief Executive Officer, Alliance Hospitality
  • Elizabeth Churchill, Chief Revenue Officer, Aqua-Aston Hospitality
  • Eric Gourdie, Strategic Revenue Director, Sceptre Hospitality Resources
  • Francesca Vereb, Senior Director of Product Marketing for Hospitality Cloud, Cvent
  • Gary Isenberg, President, LWHA Asset & Property Management Services
  • Harry Carr, Corporate Director of Revenue Management, Pivot Hotels & Resorts
  • Heather Stone, Global Executive Vice President, CSI Enterprises
  • Inger Oliver, Director of Revenue Management, McKibbon Hospitality
  • J.Carter Allen, Managing Director, HVS Houston
  • Jaavid Bharucha, Corporate Director of Revenue Management, Arbor Lodging Management
  • Jackie Collins, Senior Director Real Estate & Hospitality Division, Arthur J. Gallagher
  • James Gancos, Chief Executive Officer & Founder, The Guestbook
  • Jenna Smith, Vice President of Revenue Management, First Hospitality Group
  • Jesse Ostrum, Vice President of Revenue Management, Vantage Hospitality
  • Jim Sprigg, Director of Database Marketing & Analytics, Intercontinental Hotel Group
  • Jon Higbie, Chief Science Officer, Revenue Analytics, Inc.
  • Jonathan Sockell, Product Marketing Manager, Medallia
  • Kathy Conroy, CEO and Director/Partner , HVS Miami
  • Kell Sloan, General Manager, Fairfield Inn & Suites Moncton NB
  • Kelly McGuire, Vice President, Advanced Analytics, Wyndham Destination Network
  • Ken Edwards, Owner and CEO, HMBookstore and Tristar Hotel Group
  • Kevin Robinson, COO & Managing Partner, Aparium Hotel Group
  • Klaus Kohlmayr, Chief Evangelist, IDeaS Revenue Solutions
  • Kristie Goshow, Vice President Marketing, Sabre Hospitality
  • Kristie Dickinson, Senior Vice President, Business Development & Marketing, CHMWarnick
  • Larry Trabulsi, Senior Vice President, CHMWarnick
  • Lisa Bonanno, Vice President, Marketing, Knowland
  • Liz Uber, Vice President of Revenue Management, Pillar Hotels & Resorts
  • Loulu Lima, Principal, LL Consulting
  • Mario Candeias, General Manager, Espinas Hotels
  • Mark Masuda, Vice President of Sales & Marketing , AmericInn
  • Mark Davis, General Manager, Hilton Los Angeles Universal City
  • Matt Lindsay, President, Mather Economics LLC
  • Matthew Goulden, Managing Director, Triometric
  • Michael Brownsdon, Associate, Capital Allowances, Savills
  • Michael Doyle, Managing Director and Executive VP, CHMWarnick
  • Michelle Woodley, President, Preferred Hotels & Resorts
  • Mmatsatsi Ramawela, CEO, Tourism Business Council of South Africa
  • Motti Tadmor, Technology Business Analyst, MICROS Systems, Inc.
  • Nicholas Tsabourakis, Founder & Managing Director, Bespoke Revenue Management
  • Nicole Adair, Area Director of Revenue Management, SHR
  • Nicole Adair, Corporate Director of Revenue Management, SHR
  • Nitin Shah, Chairman & CEO, Embassy National Bank
  • Paul Wood, Vice President of Revenue Management, Greenwood Hospitality
  • Paula Macdonald, Director of Communications, McKibbon Hotel Management, Inc.
  • Ravi Mehrotra, President, Founder, Chief Scientist, IDeaS
  • Ravneet Bhandari, Chief Executive Officer, LodgIQ
  • Rhett Hirko, Executive Director, Preferred Hotels and Resorts
  • Robert Mandelbaum, Director of Research Information Services, CBRE Hotels' Americas Research
  • Robert Rauch, Chief Executive Officer, RAR Hospitality
  • Sanjay Nagalia, Chief Operating Officer & Co-Founder, IDeaS - A SAS Company
  • Scott Roby, Vice President, Revenue Management, Evolution Hospitality
  • Sheenal Patel, Co-Founder and Chief Executive Officer, NVN Hotels
  • Shelley Maher, Director of Business Development & Client Relations, Total Customized Revenue Management
  • Sheryl E. Kimes, Professor of Operations Management, Cornell University School of Hotel Administration
  • Sonny Kerstiens, Regional Director of Sales & Marketing, Marriott Denver Cherry Creek & Napa Valley
  • Stan van Roij, Managing Director, Easy (Ez) Revenue Management Solutions Ltd
  • Stefan Wolf, Senior Vice President Revenue & Distribution Strategy, Onyx Hospitality Group
  • Stephen Darling, Principal, Stephen Darling Hospitality Consultancy Inc.
  • Steven Pinchuk, Lead Customer Intelligence & Revenue Management, IBM
  • Steven Klein, Partner, Gerson, Preston, Klien, Lips, Eisenberg & Gelber
  • Sunny Brewer, Director of Revenue Optimization, Ashford, Inc.
  • Theodore Mandigo, Professor, Kendall Coillege
  • Theresa Hajko, Regional Director of Revenue Management, Spire Hospitality
  • Thomas W. Storey, President of Hospitality, SONIFI Solutions
  • Tom Engel, Principal, T.R. ENGEL Group
  • Trevor Stuart-Hill, President & Founder, Revenue Matters
  • Will Song, Co-Founder & Vice President of Revenue, Lights On Digital
  • Yatish Nathraj, Hotel Broker, HTL Hospitality Advisors

Sales & Marketing

Security & Safety

Social Media & Relationship Marketing

Spas, Health & Wellness

Technology

Website / Online Mechandising / SEO

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.