Mark Heymann

In today's world, nearly everything can be done through our phones. In that sense, hospitality companies need to understand how to leverage mobile technology. For hotels, the use of mobile tech can exponentially increase the efficiency and effectiveness of day-to-day operations. At one point, hospitality solely relied on human-to-human interaction. However, those days are long gone. READ MORE

Kirby Payne, CHA

The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

Eric Price

The COVID-19 pandemic has businesses considering large-scale reconstruction and redesign to help combat the spread of the virus and protect against future health crises. Destination hot-spots are considering how best to protect their future customers. What might the hotel redesign process look like? How much could it cost, and how long might it take? How can hotels best utilize open space and fresh air going forward? READ MORE

Mostafa Sayyadi

The true basis of leadership was built upon a model that generated two sides of an X and Y axis. On one side is the concept of leadership that creates change through taking a process-oriented and the other as more of a relationship-oriented approach. Based upon the management versus leadership idea, a manager always has to be a leader but a leader does not always have to be a manager. READ MORE

Library Archives

 
Trevor Stuart-Hill

Everyone reacts to a crisis in their own way. Some retreat into their own silo whereas others seek to collaborate. As an industry, the speed of recovery depends on the latter as travelers expect to travel safely and can stay healthy throughout their journey. We call this transparency, and it requires us to think differently about how we reassure travelers and how we compete for business. READ MORE

Robert Post

As much as we would like to believe that the bad news is largely behind us, we actually face something much more complicated for the next 24 months: uncertainty - around the virus, how the public will respond, etc. In human history this isn't the first time a pandemic and recession have impacted the human race. READ MORE

Emily Adams

Civil suits against hotel and motel chains for allegedly benefiting financially from human trafficking are on the rise across the country. On February 5, 2020, the December 2019 request for 38 human trafficking lawsuits pending in 12 states to be consolidated into one federal case was denied. As a result, lawsuits against hotel and motel entity defendants alleging violations of the Trafficking and Violence Protection Reauthorization Act will proceed in a minimum of 12 district courts in the coming months. READ MORE

Brenda Fields

The top performing hotel Sales Department will look very different than the model over the past 20 years. With the abrupt loss of demand and loss of traditional markets, it is critical to maximize the role of Direct Sales. Growing market share will be the focus to generate revenues and the successful hotelier in a competitive marketplace will quickly evaluate to devise and execute plans to impact market share. READ MORE

Randy Shelly

The hospitality industry took one of the biggest financial hits during the pandemic, but it's in the position to make one of the biggest comebacks, including winning back market share from homestay offerings. Customer confidence will drive repeat, continuous traffic, and as leisure travel begins to pick up, hotels are in a competition for cleanliness to earn the trust of their guests through thoughtful upgrades and renovations. READ MORE

John Welty

For some guests, the presence of a valet at the front door of a hotel is as expected as a bed in a guest room. And for hoteliers, implementing such a program may not seem to require much investment or planning. What they must keep in mind, however, is that valet programs don't come without risks, particularly in the wake of COVID-19. READ MORE

Lesley Hughes-Wyman

A few months have passed since the initial outbreak of the COVID-19 pandemic, but hotel designers and hospitality brands continue to navigate the future of the hotel industry. Leaders are redefining what 'safety' looks like, where 'clean' is becoming the new 'green.' Lesley Hughes-Wyman examines how a focus on antimicrobial materials-and communicating their specification to guests-will become more prevalent than ever before. READ MORE

Bruce Wright

Will hotels of the future be operated by a robotic workforce? New doesn't automatically mean futuristic and hi-tech doesn't necessarily translate to visionary. People have an innate need for human touch and community especially in times of crisis when physical connection is off-limits. A completely contactless hospitality experience isn't a long-term solution, but how do we find the proverbial 'sweet spot' between high-tech and human touch? READ MORE

Euan McGlashan

Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Valor Hospitality Founder & CEO Euan McGlashan, shares lessons for companies entering the global space. READ MORE

Christine Samsel

Should employers do drug tests, and what are the implications of a positive test? Is it preferable to implement a single, blanket policy, or vary the policy depending on employees' roles within the organization? Are employers required to accommodate an employee's use of medical marijuana? Attorneys at Brownstein Hyatt Farber Schreck discuss the employment implications of cannabis/marijuana for leaders in the hospitality industry. READ MORE

Maryann Prestia

Even in the United States, human trafficking is a widespread problem that often goes unnoticed. Due to its illicit nature, many businesses fail to realize sex trafficking and labor trafficking, the two most common forms of the crime, may actually be happening right under their noses. For hoteliers, this poses a unique risk that requires vigilance, a keen eye and training to recognize. READ MORE

Brian McCallen

When Greg Norman established his golf design firm in 1987, he did it with a mandate to preserve landscapes, respect Mother Nature and create enjoyable golf courses. The Greg Norman Signature golf course at Rancho San Lucas opened in February 2020, and is a multi-themed design that explores coastal and desert environments and offers a thrilling challenge from each set of tees. READ MORE

Mark Ricketts

Outstanding communications has always been an essential hallmark of a successful hospitality organization - from property level and the host community to the C-Suite. The global pandemic, with its many disruptions, has further challenged us to maintain positive connections within the organization and to our many audiences. Done properly, when we sustain connections at such a stressful time, knowledge takes the place of uncertainty and realistic hope displaces fear. READ MORE

Glenn Jones

When the COVID-19 pandemic struck this spring, Bermuda officials knew shutting down the tiny British Overseas Territory's borders was necessary to protect the well-being of island residents. But they also knew the impact on local businesses - both big and small - could be devastating. In response, the Bermuda Tourism Authority (BTA) launched a series of initiatives to support Bermudians in the here and now, as well as inspire future travelers. READ MORE

Kristi Dickinson

The spa and wellness industry has changed forever. In the most dramatic way possible, recent events have proven that our Western medical system cannot save us. The businesses that will thrive in the wake of this tragedy are those that perform science-based therapies with proven efficacy. In this article we examine time-tested traditional spa therapies and how they can be adapted to modern applications. READ MORE

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.