Tara K. Gorman

Viva Las Vegas - "What happens in Vegas, stays in Vegas" - not anymore, at least not when it comes to hotel security in the aftermath of the 2017 Las Vegas shooting, the deadliest mass shooting in the United States by an individual. Hotel owners, operators and brands are taking a hard look at their security policies and procedures with an eye on balancing the safety and privacy of their guests, and safety of members of the community surrounding their hotel, with the comfort and "hospitable" environment that guests expect in hotels. This article will explore whether the Las Vegas shooting will significantly change the way hotel owners, operators and brands approach their security procedures. Read on...

Mia A. Mackman

This article highlights Spa and Wellness program innovation and investment risks. While wellness and spa are commanding high-level investments across the hospitality and travel sector, knowing how to measure risk versus reward during conceptual development and assembling sound operational framework, can mitigate challenges and safeguard imperative returns on investment. This article also addresses management, leadership and employee turnover challenges that can often disrupt profitability and downgrade quality, consistency and program performance. Read on...

Lily Mockerman

Revenue management professional and industry thought leader Lily Mockerman shares expert tips that will help struggling hotels easily and quickly improve total revenue management to increase profitability. Ms. Mockerman is acquainted with hotels' biggest revenue challenges, which often create amplified effects for already struggling hotels. Taking an inside look at the common problems brand and independent properties face, along with their unique advantages as well as disadvantages, Lily shares five tested tips that will help both types of properties achieve effective, measurable results. Read on...

Jackson Thilenius

In our changing hospitality and retail climate, we're seeing Pop-Ups appear on virtually every corner. But why have they become so popular and why is it important as hospitality professionals to understand their impact on our business? Let's take a look at what's driving this phenomenon and how we can embrace this new type of service demand from guests seeking an authentic destination experience as a service model. Read on...

Library Archives

 
Dana Kravetz

Insurance represents a significant cost of doing business for hoteliers. But too few truly comprehend the coverages they are paying for or why certain policies are needed at all. Which is why this overview of insurance and its role in hospitality-related risk management should come in handy. With an emphasis on the importance of adequate insurance coverage, and a straightforward explanation of the types of policies hoteliers should be in the market for - CGL, Worker's Comp, EPLI, Crime and Cyber, among them - the following primer for hotel and resort owners and operators is meant to clarify a subject that is oftentimes misunderstood. Read on...

DJ Vallauri

With over 30 years of hotel marketing and technology experience, DJ Vallauri provides us with his perspective on hotel messaging apps and why he believes they will be as ubiquitous on websites as hotel booking engines are today. With venture money chasing the new messaging apps, Dj breaks down his thoughts on why it all will come down to the people-to-people level, stating technology is a great enabler, but it's about people at the end of the day. Dj firmly believes the hospitality business is about being "hospitable" and providing guests with the highest level of services and that technology can help, but should never replace providing personal service people will remember. Read on...

Kurt Meister

Although historic hotel properties are distinct in character, repairing or replacing elements of these vintage structures offers a number of shared challenges. One need not look further than Manhattan's famed Waldorf Astoria, an extensive renovation project aimed at reinventing and preserving a landmark property and its architectural distinctiveness. And it is the preservation of those architectural elements - and their related, historic tax credits - that are central to these projects, regardless of scale. By understanding the challenges of repair and restoration, historic hotel owners and operators can better ensure the legacy they've been entrusted with will last well into the future. Read on...

Simon Hudson

Skiers visiting Jackson Hole have two options when they are considering where to stay; Teton Village at the foot of the mountains, or the historic Town of Jackson which is 12 miles away. Teton Village offers accommodations for every lifestyle and budget and is a good choice for travelers who plan to spend a lot of time on the hill and make the most of the lively après ski. Downtown Jackson on the other hand is western-themed, with lots of old Victorian buildings, hotels, pubs and restaurants. This article will take a closer look at these two options skiers have for accommodation, and see how the two locations compete with each other (or work together) to attract skiers. Read on...

Steven Ferry

We tried unsuccessfully on several occasions over the years to give independent QA providers standards for the butler service being offered by (463) luxury hotels around the world so they could incorporate those standards into their own and help raise butler-service levels in the hospitality industry in a way that our small organization could not, on its own, achieve. All to no avail, but we learned as the years rolled on: Many five-star properties asked us to conduct mystery guest assessments of their butlers, and some even of their whole properties. In doing so, we were asked to assess against internal hotel/chain standards, as well as those of other QA providers. Finding they fell short in various aspects, we were compelled to create our own standards... Read on...

Zoe Connolly

A perfect job description can encourage passive job seekers to become active, drawing out quality candidates and giving a hotel a deeper pool of talent from which to find the ideal new hire. For hotels, job descriptions should go beyond details of what the job will entail to become selling documents that attract quality candidates. However, writing an intro that accomplishes this can be incredibly difficult. Here are six steps that will help a hotel uncover stronger candidates. Read on...

Roberta Nedry

Please the "F" Word to Inspire Better Service! Don't worry…the "F" stands for FEELINGS and we need to use them as guideposts in all our service actions. Hospitality leaders and their teams should inspire their teams to etch the ‘F' word front and center to their actions, reactions and behaviors to get more ups than downs, and more awareness of what causes positive or negative feelings. Gain new perspective on the infamous "F" word and why it can be a powerful strategy in Hospitality leadership and delivery. Read on...

John Mavros

Local legislatures in states, counties, and cities across America are implementing new Paid Sick Leave laws to build a healthy workforce, but employers have no simple task in making sense of them. What is the difference between an accrual cap, a use cap, and a rolling cap? What are the pros and cons of the accrual method versus the frontload method? How does a PTO plan interact with new Paid Sick Leave laws? Check out this article for guidance from employment attorneys to help understand and successfully implement these viral laws. Read on...

Lorraine Abelow

The often variety of content streams can be bewildering for sales and marketing executives in developing a successful hotel PR and social media campaign. Launching an integrated approach that includes travel public relations and social media must engage and ultimately sell to your target market. This requires a systematic and diligent effort with sustained momentum over months and years. Fresh and creative initiatives will propel your campaign forward, but all of that happens after the foundation is in place. Monthly and quarterly reviews to ensure you are on track and succeeding in getting your message out is also necessary to continually calibrate the results. Read on...

Tema Frank

Artificial Intelligence (AI) is shaking up the hospitality business, and it is no longer just for big chains. It can help any size company serve customers better, increase operational efficiency, and cut costs. Learn about some of the leading edge ways AI is being used by hotels like the Hilton, the Wynn and the Four Seasons, as well as less expensive AI-based tools that can help even independents be better run and more profitable. Read on...

Leora Halpern Lanz

The power of Influencers! Today's public relations for hotels move beyond traditional travel writers and third party media experts to a newly established sector of citizen journalism — the influencer. New strategies in the digital sector are being used to promote properties and increase bookings. The use of Instagram as a search engine has been ground-breaking in terms of hotel marketing and has opened up opportunities for non-traditional campaigns. Influencers have established trust among their cohorts, granting them the power to effectively market hotels and impact the travel and tourism industry in a significant way. The shift in the industry has encouraged hotels and PR firms to continuously move toward a more innovative, integrated space. Read on...

Alexander Schneider

Nikki Beach Hotels & Resorts operates innovative boutique and barefoot luxury beach and urban hotels with unprecedented allure for the luxury traveler and jet-set global elite. Whether on the beach or at the heart of a bustling city, a Nikki Beach hotel or resort features an innovative and unique room experience along with gourmet world-class dining, extensive spa facilities, and signature entertainment. Celebrating their 20th anniversary this year, Alexander Schneider, Vice President Europe & the Middle East gives us a background on the hotel company as well as some of their most recent acquisitions and developments. Read on...

Sherry Heyl

There are many advantages to not only hiring freelancers but to develop long-term relationships with a team of freelancers. Many people have made freelancing a career choice and therefore have committed to ongoing training and developing their expertise in a specific niche. By working with freelancers, you're not only able to augment your staff but you will benefit from specialize knowledge and the diverse experience of the freelancer. Also, having a relationship with a team of freelancers enables your team to deliver projects on time, save money, and not over burden existing team members. Today, not only are freelancers benefiting from the freedom and flexibility that their choices offer, but so are the hotels they work with. Read on...

Ray Chung

Lighting has always been an integral part of hospitality design and has never been more important—or more challenging—than it is today. Advances in technology allow for much more flexibility, just as hotels try to accommodate the changing demands of their guests. But with careful planning, these challenges can instead become opportunities to create unique and memorable guest experiences. While all parts of your hotel should feel cohesive, not all areas should have the same exact lighting. The lobby, restaurant, meeting and banquet rooms, corridors, hotel rooms and exterior spaces all have different purposes and different lighting needs. Read on...

Nicholas Tsabourakis

Market segmentation is of particular importance in the complex and competitive hospitality world of today because it does not only help put things in perspective, but also ensures that you won't have to waste money and efforts in areas that won't bring any positive results. Cost of acquisition and contribution by revenue source are extremely important factors that need to be taken into consideration when managing a business in the highly competitive and ambiguous hotel management industry, which is another reason why market segmentation needs to be leveraged. Doing so will not only help you understand where your customers are coming from, but it will also be easier for you to figure out which areas need improvement and which customer groups you should focus on more for greater revenues. Read on...

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Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.