Marina MacDonald

Red Roof is catering to a new subset of travelers who are road-tripping across the country to attend, compete in, or experience their favorite passions first-hand, 'The Passionists'. These growing and diverse communities are the convention, conference and event travelers who are avid gaming geeks, compete in obstacle course races, follow cornhole contests, and dress up in cosplay, among many other hobbies and interests. It's all passion all the time. Marina MacDonald, Chief Marketing Officer, Red Roof explains why the brand has plugged into this growing segment of travelers, particularly courting comic book aficionados and Cornhole players but also opening their arms to Passionists everywhere. Read on...

David Torres

Creating a large and loyal fan base is a brand's ultimate goal, and it is clear that beach resorts have some of the best products in the world for attracting repeat customers. Some amenities and services are more obviously enticing than others and some might even be overlooked when trying to attain and maintain popularity among guests, but all in all it might not even be what you would expect. Excellence Resorts has come up with a short list of our successful branding and customer service approach when it comes to bringing the same guests back year after year. Read on...

Gavin Davis

Is it time to start preparing for an upcoming recession? In January 2018, the NYC Restaurant Personnel index read 0.50%, with the Recession indices not evidencing much rising risk of recession. Since May 2018, the NYC Restaurant Personnel index, continuing its decline has remained in negative territory. In this article we review recent U.S. Treasury yield curve flattening and inversion compared to prior UST inversions as one harbinger of potential economic weakness, and compare that to a simpler metric of changes in full-service restaurant personnel in New York City and its own coincident indication of broader economic strength or weakness. Read on...

Mark Ricketts

The desired outcome for any hotel is maximum occupancy and ADR, smooth operations, productive and motivated staff, and realistic return on investment. However, all this is dependent on having a continuing stream of guests pass through our doors and keeping them satisfied, so that they come back in the future and recommend us to others. But how do we achieve the guest satisfaction needed to achieve those goals? This article considers some basics: what are the imperatives of genuine customer satisfaction and how might we achieve them. Read on...

Library Archives

 
Mia A. Mackman

This article reviews rising tourism and its impact on third and fourth tier cities. While major cities still make up the primary destination travel sector, tourism growth has greatly expanded into third and fourth tier destination experiences. This article examines some of the contributing factors compelling overtourism concerns, local impact and challenges with indicative strategies to balance hospitality, and wellness tourism segments. This article also reviews the importance of managing local resources, leisure appropriations and new infrastructure developments to identify opportunities for growth with well-adjusted outcomes for the future. Read on...

David Ashen

In order to compete for market share in the luxury hotel world, owners and operators need to think beyond design and more about experience. What are some things hoteliers should consider in bringing a unique guest stay to life? David Ashen, president & CEO of interior design and brand consulting firm dash design, explores ways to utilize unusual and bespoke amenities – from VIP backstage experiences to tricked out gear garages -- to differentiate one hotel brand from another and more fully speak the luxury language of today's savvy traveler. Read on...

John Tess

There is a perception that lodging brand standards conflict with the development of historic buildings into hotels. This is more of a past problem than a current one. Well-located downtown land is becoming scarce, hotel brands are getting experienced in working with historic buildings, and market demands are fostering niche-driven brands that seek local connections. One great example is Baton Rouge's Watermark Hotel under Marriott's Autograph brand. This 1925 one-time bank headquarters 12-story skyscraper was transformed into a modern hotel balancing the unique and local qualities of the building with the need for a upscale hotel experience. Read on...

Magalí Castells

With strong trading results in 2018 the future looks bright for the majority of hotels across Europe. Increasing visitor numbers to favourite destinations continue to boost performance while investor interest remains healthy for both single and portfolio assets. Hotel values across Europe saw an increase last year, although not at the levels of the previous year, with only six markets seeing hotel values drop. However, some destinations face unprecedented levels of new supply coming on-stream bringing increased competition and pressure on revenue while others face difficult geopolitical situations which is impacting visitor numbers, says Magalí Castells , senior associate, HVS London. Read on...

Megan Walker

The California legislature recently passed SB 970, which requires hotel and motel employers in the state to provide 20 minutes of human trafficking awareness training to all employees by Jan. 1, 2020. While the penalties for non-compliance are minor (an order mandating compliance), no establishment wants to become a hotbed for trafficking activities. In this article, Attorney Megan E. Walker reviews the issue of trafficking in hotels, the new training requirements under SB 970 and indicators of trafficking that may be helpful for hotel staff to identify victims. Read on...

Michael Hess

When handling waste and recycling management, many hotel executives have likely come to realize that there are a lot of misconceptions out there about how to handle trash and recycling in the hospitality industry. The truth is, it can be difficult to determine what's fact and what's fiction. So, we wanted to set the record straight by addressing some of the common waste myths and misconceptions taking up precious, unwanted space between hotel owner and operators' ears – and provide hotel executives with the real truths that lie behind them. Read on...

Rocco Bova

In recent times, loyalty has become more and more difficult to attain. Many hotel companies have been through incredible challenges to retain and create new loyal customers. The birth of new ''brands'', to capture new segments, has never seen this scale before. Even loyalty programs are being re-invented to keep the interest of users and more so, to attract the new and future generation of travellers (here I am not going to talk about only Millennials). Since its inception, in the early 80's, loyalty programs have witnessed many changes. So where is loyalty going? Read on as we discover what is happening in the world of loyalty and my personal insights about it. Read on...

Court Williams

Generation Z currently comprises more than a quarter of the U.S. population and delivers a hefty contribution to the economy. They may not be booking hotel rooms yet, but they already have a significant impact on their parents' choices of accommodation. Over the next decade, we can expect Gen Z guests to challenge many aspects of the hospitality industry, from the way hotel brands market themselves to the type of in-room entertainment they offer. Court Williams, CEO of HVS Executive Search, looks at what Generation Z wants from a hotel stay experience, and what leading hotel brands need to factor into their plans to remain competitive and relevant to this audience. Read on...

Mark Nogal

Travelers more than ever are looking for distinctive, "Instagrammable" hotels that deliver authentic, local experiences. To meet that desire, the soft-brand hotel segment continues to evolve. Recognizing this trend, five years ago, Curio Collection by Hilton launched to provide guests with a boutique-style experience supported by a leading hospitality company, Hilton. The word "curio" refers to a rare or intriguing object, perfectly capturing the essence behind the brand and its hotels. In this article, Mark Nogal, global head, Curio Collection by Hilton, explores how the brand serves curious travelers with its diverse portfolio of independent, one-of-a-kind properties in premier destinations. Read on...

Apurva Chamaria

It is challenging task to manage rate parity. A lot of effort is required to track cracks in rate parity, especially for enterprise hotel. Current market subtleties require that hoteliers move much beyond detecting breaches and focus on implementing manners to not only report breaches, but take measures to put a stop to rate disparities and also avert them in the future. In this article learn how to avoid revenue damages caused by breach of rate parity. Know what kind of rate parity tools are modern and learned hotel revenue managers investing in to stay up in the game. Read on...

Veljko Savic

Veljko Savic, Spa Director at the Coronado Island Marriott Resort & Spa discusses how wellness travel has transitioned from luxury to expectation of many travelers. He provides eight ways in which wellness experiences can be integrated throughout a hotel and raises the idea that by incorporating amenities, spaces and facilities focused on wellness, creates happier guests. From meeting spaces, to culinary offerings, Wellness Concierge and beyond, the Art of Living Well does not need to be thought of as intimidating for either travelers or hotels, but rather a part of day-to-day life and easy integration into the everyday hotel experience. Read on...

Paul Bennie

Hospitality professionals have come to recognize the tremendous value of quickly identifying performance trends in order to maximize efficiency, resources, profitability and guest satisfaction. Yet despite its many advantages, data management has long been associated with the time-consuming and error-prone use of manual spreadsheets. However, advances in technology are now providing hoteliers with the ability to seamlessly integrate data from an array of disparate systems, with real time and accurate information always instantly available. This article discusses how new cloud-based platforms are providing hoteliers with the ability to anticipate their business environment while providing the means to implement sound business strategies. Read on...

James O'Brien

These days, there is a lot of negativity surrounding U.S. immigration, and it couldn't come at a worse time. The hospitality industry is straining for qualified human resources in what is otherwise a golden age of expansion and record profits. From stricter new approval standards, visa caps, and government processing delays, to caravans and divisive border wall politics, it's difficult in this environment to find reasons to be optimistic about acquiring talent from abroad and being able to secure lawful employment-authorized status for them. But the U.S. immigration system, which many observers perceive to be "broken," nevertheless still offers opportunities for astute hospitality executives to help keep up with the talent demand curve. Read on...

Bill Duncan

What does it mean to be a sustainable hotel company? Saying you're green is one thing, but implementing developmental and operational strategies that truly work towards achieving a healthier planet is another. For Hilton, being a sustainable hotel company starts with development and continues throughout the entire lifespan of every property within our portfolio. We leverage innovative construction and design concepts to operate in more efficient and eco-friendly ways – from modular building, to utilizing sustainable building materials and focusing on brand standards that have helped us earn triple International Standards Organization (ISO) certification for our entire portfolio of 5,600+ hotels globally-the largest certified ISO portfolio in the world. Hilton has also developed a global Corporate Responsibility strategy, Travel with Purpose, with initiatives such as LightStay, Soap Recycling and much more in order to ensure our properties remain sustainable well past their opening date. Hilton hotels are cutting down their environmental footprints from the ground-up, from the inside-out, with every team member from the top-down involved in the effort. Here's how we are doing it. Read on...

Michael Driedger

Modern travelers are looking for more than just a hotel room and a place to lay their head. Accommodation is becoming a larger factor in the overall travel experience and guests are looking for elements that offer outstanding experiences worth sharing with their networks. As the expectations of travelers and the offerings accompanying modern accommodation is changing rapidly, establishments must start looking to the future and preparing for rising guest assumptions and requirements. Brands are using technology and intuitive design to streamline operations, conserve costs and impress guests, earning themselves top reviews for overall experience. Read on...

Show Per Page
1 2 3 ... 213
Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.