Social media is more than pictures and hashtags, it's a strategic marketing channel where every post can turn casual scrollers into future guests via organic social, paid social advertising, and influencer marketing. Common pitfalls, like relying too heavily on AI or treating your Instagram like a bulletin board should be avoided. An adept team can turn social media into a revenue generating platform in its own right. READ MORE

In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel's brand identity in addition to increasing booking rates and guest satisfaction. READ MORE

Frontline hospitality managers and their workers are experiencing a range of issues, which include low tips, burnout, and low employee engagement. Now, new survey results from Axonify highlight how these ongoing issues are impacting hospitality workers, as well as the actions their employers can take to lighten the workload and help their organization determine a better path forward. READ MORE

Workplace culture is, primarily, the personality of an organization from the employee perspective. Understanding how to build an effective culture is essential to organizational success and if we use this definition, ensuring that culture is aligned with employees as intended is critical to success in all business, but especially in hospitality. Learning how to cultivate a positive an effective work culture is difference making in today's economic environment. READ MORE

Hotels are prime targets for cyberattacks due to their reliance on connected devices and sensitive guest data. The hospitality industry faces significant threats like ransomware and data breaches, leading to financial losses and reputational damage. Collaboration and information sharing are crucial for effective cybersecurity. By joining industry groups like RH-ISAC, hotels can access valuable threat intelligence and strengthen their defenses against cyberattacks. READ MORE

The hospitality industry has historically played a role in promoting cross-cultural understanding. Western brands have thrived in China, but recent geopolitical tensions and regulatory challenges have led to declines in foreign investment, student exchanges, and tourism. Despite these challenges, sectors like hospitality and biotech continue to see opportunities in China's vast market and talent pool, although the future of Western engagement in China remains uncertain. READ MORE

Franchising is a key strategy in the hotel industry, enabling rapid expansion with minimal capital investment. While it offers benefits like brand recognition and financial efficiency, challenges include maintaining quality control and managing franchisee relationships. The model's future will be shaped by emerging markets, technology, and evolving consumer preferences, requiring careful balance between growth and brand integrity. READ MORE

Many hoteliers joined the hospitality industry due to a passion for people. This passion often exhibits as altruism in our communities. The responsibility to make a profit and desire to do good in our communities is not a juxtaposition. This article begins with an explanation of hospitality personalities moves into best practice examples of how lodging has leveraged unique capabilities to do good in communities. READ MORE

The rise of digital platforms has significantly transformed the way hotels interact with guests. From personalised email campaigns to targeted advertisements and curated content, businesses now have the tools to understand and anticipate customer behaviour and preferences. This shift towards personalisation not only enhances customer satisfaction but also increases the likelihood of conversion and brand loyalty READ MORE

Managing is hard. Managing people with different perspectives is harder. Managing people who come from different generations and have different expectations is the hardest. As Gen Z enters the work force, managers from earlier generations need to understand this cohort in order to promote effective work environments. This article highlights generational differences, and discusses how to best motivate and work with Gen Z READ MORE

Our Retail Rate and Discount game plan begs a closer look with yearly seasonal changes in business levels. The key to success is to start early and confirm strategic price positioning and availability and even enlist a bit of creativity to drive additional occupancy and revenue. Let's look at a few tried and true recommendations and maybe even a couple new ones to add to your revenue tool belt. READ MORE

Sustainability is part of any business decision-making process. This article will provide an overview of sustainable hospitality and tourism from the framework of United Nations sustainability goals to benchmark examples of hotels embracing sustainability. Sustainability can be more holistic and comprehensive, e.g., for gross national happiness advocates, embracing care for the environment, care for communities, their people, its visitors and their businesses. READ MORE

An effective upsell strategy in hospitality hinges on understanding guest needs and offering personalized, relevant enhancements to their stay. By integrating upsell options into the booking process, hotels can elevate guest experiences, maximize amenity utilization, and increase revenue. Prioritizing transparency and sustainability in these offers builds trust and appeals to all types of guests, ultimately fostering long-term loyalty and encouraging direct bookings. READ MORE

The hotel industry faces lasting impacts on brand value and brand strength due to pandemic-driven marketing cuts, as detailed by Brand Finance. Despite fiscal relief, these reductions harmed brand health and market positioning. Hotels that maintained marketing efforts rebounded more quickly. Strategies for recovery include reinvesting in marketing, leveraging data, embracing digital transformation, enhancing customer experience, and focusing on sustainability. READ MORE

What is the best marketing tactic for hotel tech vendors to maximize sales leads and ROI on their marketing spend? The answer is simple: event marketing. By providing a platform for direct engagement, building credibility through education and thought leadership, and leveraging unique event topics/angles/formats to engage and build relationships with attendees, event marketing offers a cost-effective solution for sustained business growth. READ MORE