Receive Our Newsletter

Keep Informed on Hotel News and Best Practices

HotelExecutive issues a newsletter that keeps you up to date with all the most important hotel business news.

Subscribe and access the latest insights, resources, news, and events with key insights from industry experts.

Our newsletter provides the latest news from the Hotel Newswire on hotel openings & acquisitions, executive appointments, business & finance, and new products and services. It also includes best-practice articles on hotel management & operations, written exclusively for HotelExecutive by industry professionals.

Receive the Newsletter
Daily:
Remove me from the Newsletter
Daily:
Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.