Receive Our Newsletter

Keep Informed on Hotel News and Best Practices

HotelExecutive issues a newsletter that keeps you up to date with all the most important hotel business news.

Subscribe and access the latest insights, resources, news, and events with key insights from industry experts.

Our newsletter provides the latest news from the Hotel Newswire on hotel openings & acquisitions, executive appointments, business & finance, and new products and services. It also includes best-practice articles on hotel management & operations, written exclusively for HotelExecutive by industry professionals.

Receive the Newsletter
Daily:
Remove me from the Newsletter
Daily:
Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.