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Reach an Exclusive Readership of Hotel Executives

When it comes to advertising, savvy business managers need to communicate directly with their target market. In the hotel industry, the only certain way to accomplish that is to advertise in HotelExecutive. Build your brand, bolster exclusive promotions, promote new products, or announce special events. We offer a wide range of flexible advertising campaigns to reach our vast network of hotel professionals.

Advertorials

Online advertorials are one of the most effective forms of Direct Response digital marketing available in order to generate leads, drive sales, build brands and improve your ROI. HotelExecutive provides the opportunity to run featured advertorials on the website and in the daily newsletter. Click here for more information on publishing Advertorials in HotelExecutive.

Videos

70% of Business-to-Business marketers use some form of video as part of their marketing content, and 46% of people say they are more likely to seek out information about a product or service after seeing it in an online video. Make sure to include videos as part of your HotelExecutive marketing strategy.

Direct Emails

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages. Use our extensive mailing list of opt-in subscribers to promote your products, services, special promotions, events and conferences, webinars, whitepapers, and more.

Website & Newsletter Banners

Banner advertising is a great way to promote your brand and its products and services, as well as excellent lead-generating potential. HotelExecutive's banner placements include run of site on HotelExecutive news pages and carried over onto our daily Newsletter for additional constant exposure.

Whitepapers

Hotel operators are increasingly looking for content that offers valuable information and resources to help them run their businesses. Whitepapers also establish the content author as an industry thought leader. Make sure to promote your whitepaper through HotelExecutive in order to reach a vast audience of hotel industry professionals.

Webinars

Content marketing has emerged as the preeminent method of reaching new audiences and nurturing prospects, and webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase your brand's expertise and give your company a human voice. Take advantage of HotelExecutive's vast professional audience in order to promote your next webinar.

Hotel Newswire News Distribution

Every business catering to the hotel industry should distribute company news on a regular basis over the Hotel Newswire. It is an essential element in conditioning readers and building brand familiarity in this growing competitive market. Hotel Newswire has one of the largest industry c-suite readerships including hotel owners, operators, senior executives, directors, general managers, investors and developers. Circulating news on the Hotel Newswire can position your company as an industry leader.

Campaign Packages

Establish your widest reach & receive additional value by creating a unique campaign package combining some of the above elements. Call and chat with a HotelExecutive representative at 800-626-1057 and see case studies and marketing programs that are designed to grow your business.

Request Media Kit

Learn more about our effective advertising and editorial opportunities. Fill out the form below or email us directly at editor@hotelexecutive.com

Our 2019 Features Calendar is located here

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.