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Reach an Exclusive Readership of Hotel Executives

When it comes to advertising, savvy business managers need to communicate directly with their target market. In the hotel industry, the only certain way to accomplish that is to advertise in HotelExecutive. Build your brand, bolster exclusive promotions, promote new products, or announce special events. We offer a wide range of flexible advertising campaigns to reach our vast network of hotel professionals.

Advertorials

Online advertorials are one of the most effective forms of Direct Response digital marketing available in order to generate leads, drive sales, build brands and improve your ROI. HotelExecutive provides the opportunity to run featured advertorials on the website and in the daily newsletter. Click here for more information on publishing Advertorials in HotelExecutive.

Videos

70% of Business-to-Business marketers use some form of video as part of their marketing content, and 46% of people say they are more likely to seek out information about a product or service after seeing it in an online video. Make sure to include videos as part of your HotelExecutive marketing strategy.

Direct Emails

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages. Use our extensive mailing list of opt-in subscribers to promote your products, services, special promotions, events and conferences, webinars, whitepapers, and more.

Website & Newsletter Banners

Banner advertising is a great way to promote your brand and its products and services, as well as excellent lead-generating potential. HotelExecutive's banner placements include run of site on HotelExecutive news pages and carried over onto our daily Newsletter for additional constant exposure.

Whitepapers

Hotel operators are increasingly looking for content that offers valuable information and resources to help them run their businesses. Whitepapers also establish the content author as an industry thought leader. Make sure to promote your whitepaper through HotelExecutive in order to reach a vast audience of hotel industry professionals.

Webinars

Content marketing has emerged as the preeminent method of reaching new audiences and nurturing prospects, and webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase your brand's expertise and give your company a human voice. Take advantage of HotelExecutive's vast professional audience in order to promote your next webinar.

Hotel Newswire News Distribution

Every business catering to the hotel industry should distribute company news on a regular basis over the Hotel Newswire. It is an essential element in conditioning readers and building brand familiarity in this growing competitive market. Hotel Newswire has one of the largest industry c-suite readerships including hotel owners, operators, senior executives, directors, general managers, investors and developers. Circulating news on the Hotel Newswire can position your company as an industry leader.

Campaign Packages

Establish your widest reach & receive additional value by creating a unique campaign package combining some of the above elements. Call and chat with a HotelExecutive representative at 800-626-1057 and see case studies and marketing programs that are designed to grow your business.

Request Media Kit

Learn more about our effective advertising and editorial opportunities. Fill out the form below or email us directly at editor@hotelexecutive.com

Our 2019 Features Calendar is located here

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.