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Reach an Exclusive Readership of Hotel Executives

When it comes to advertising, savvy business managers need to communicate directly with their target market. In the hotel industry, the only certain way to accomplish that is to advertise in HotelExecutive. Build your brand, bolster exclusive promotions, promote new products, or announce special events. We offer a wide range of flexible advertising campaigns to reach our vast network of hotel professionals.

Advertorials

Online advertorials are one of the most effective forms of Direct Response digital marketing available in order to generate leads, drive sales, build brands and improve your ROI. HotelExecutive provides the opportunity to run featured advertorials on the website and in the daily newsletter. Click here for more information on publishing Advertorials in HotelExecutive.

Videos

70% of Business-to-Business marketers use some form of video as part of their marketing content, and 46% of people say they are more likely to seek out information about a product or service after seeing it in an online video. Make sure to include videos as part of your HotelExecutive marketing strategy.

Direct Emails

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages. Use our extensive mailing list of opt-in subscribers to promote your products, services, special promotions, events and conferences, webinars, whitepapers, and more.

Website & Newsletter Banners

Banner advertising is a great way to promote your brand and its products and services, as well as excellent lead-generating potential. HotelExecutive's banner placements include run of site on HotelExecutive news pages and carried over onto our daily Newsletter for additional constant exposure.

Whitepapers

Hotel operators are increasingly looking for content that offers valuable information and resources to help them run their businesses. Whitepapers also establish the content author as an industry thought leader. Make sure to promote your whitepaper through HotelExecutive in order to reach a vast audience of hotel industry professionals.

Webinars

Content marketing has emerged as the preeminent method of reaching new audiences and nurturing prospects, and webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase your brand's expertise and give your company a human voice. Take advantage of HotelExecutive's vast professional audience in order to promote your next webinar.

Hotel Newswire News Distribution

Every business catering to the hotel industry should distribute company news on a regular basis over the Hotel Newswire. It is an essential element in conditioning readers and building brand familiarity in this growing competitive market. Hotel Newswire has one of the largest industry c-suite readerships including hotel owners, operators, senior executives, directors, general managers, investors and developers. Circulating news on the Hotel Newswire can position your company as an industry leader.

Campaign Packages

Establish your widest reach & receive additional value by creating a unique campaign package combining some of the above elements. Call and chat with a HotelExecutive representative at 800-626-1057 and see case studies and marketing programs that are designed to grow your business.

Request Media Kit

Learn more about our effective advertising and editorial opportunities. Fill out the form below or email us directly at editor@hotelexecutive.com

Our 2019 Features Calendar is located here

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.