Editorial Board   

Mr. LaTour

Tom LaTour

Principal, LaTour Signature Group

Tom LaTour is one of the founding partners of LaTour Signature Group, a joint-venture business with ResortCom Elite that provides superior management services to small, luxury fractional ownership properties throughout North America. As the former Chairman and Chief Executive Officer of the Kimpton Hotel and Restaurant Group, he is applying his more than 40 years of experience in the travel and hospitality industry to this booming new vacation real estate market. A graduate of Michigan State University, Mr. LaTour started his illustrious career working for American Airlines as general manager for the Sky Chef division. He joined Amfac Hotels in 1973, and for 10 years helped operate the diversified hotel and restaurant chain's 17 nationwide properties. In 1983, Mr. LaTour joined founder Bill Kimpton in the ambitious endeavor of pioneering the then new hospitality niche of boutique hotels. Throughout his nearly quarter century with the company, he saw the exclusive Kimpton brand expand to include 40 boutique hotels and restaurants throughout 17 cities in the United States and Canada. The Kimpton brand stood out for its commitment to helping guests maintain and enrich their lifestyles on the road. Each property reflected the energy, personality and pulse of its distinct location, history and architectural style. Kimpton, under Mr. LaTour 's direction, provided highly personalized guest services and welcomed travelers with an atmosphere that embraced its signature elements of care, comfort, style, flavor and fun. Mr. LaTour retired in 2006 after a 23-year career at Kimpton, during which his dedication and visionary leadership established it as the leader in the boutique/lifestyle hotel segment as well as creating strategic alliances with global issues and eco-friendly efforts such as AIDs research and Trust for Public Land. In early 2007, Mr. LaTour joined long-time friend and business associate John E. Small, along with ResortCom International's President Jeff Healy, to form San Diego-based LaTour Signature Group. According to Small, "Tom LaTour has the incredible vision and extraordinary business acumen necessary to lead the explosive growth in this niche market by providing the ultimate luxury brand for smaller fractional properties." In addition to heading this new business venture, Mr. LaTour remains on the board of directors for Kimpton Hotel and Restaurant Group and also serves on the boards of many nonprofit organizations, including the Hoffman Institute and the REDF "Investing in Employment Hope." He is a trustee of the San Francisco Maritime Park Association and serves on the San Francisco Planning and Urban Development Association advisory Board. In addition, he is founding board member of the Union Square Business Improvement District, past chair of the San Francisco Convention & Visitors Bureau, and is on the advisory board for California State Polytechnic University, Pomona. Along with his wife, Barbara, he owns and operates the 25-acre LaTour Vineyards in Napa Valley where they produce barrel-fermented Chardonnay, Pinot and Syrah wines.

Mr. LaTour can be contacted at 415-568-2210 or tlatour@latoursignaturegroup.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.