Editorial Board   Guest Author

Mr. Suglia

Jesse Suglia

Director of Sales & Marketing, Sheraton New York Times Square Hotel

Jesse Suglia is Director of Sales & Marketing at the Sheraton New York Times Square, Sheraton's flagship hotel. An experienced leader with more than 15 years working in the domestic and international group, business travel and leisure hotel travel segments, Mr. Suglia has held hotel sales positions in major cities including New York, Boston, Chicago and San Francisco. Prior to joining Starwood Hotels & Resorts, Mr. Suglia worked for Omni Hotels & Resorts, Kempinski Hotels and The Global Hotel Alliance and where he was Director, Travel Industry & International Sales and leading the New York Global Sales Center. Mr. Suglia's prior roles with Omni Hotels & Resorts included Area Director of Sales & Marketing, Senior Director, Global Sales and Director, Global Business Travel Sales. Mr. Suglia earned a B.A. in Hotel Management from the Isenberg School of Management at the University of Massachusetts at Amherst and completed the Institute of Business Travel Management, Global Leadership Program at The Wharton School, University of Pennsylvania.

Mr. Suglia can be contacted at 212-841-6577 or jesse.suglia@sheraton.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.