Editorial Board   

Mr. Simpson

Matthew Simpson

Attorney, Atlanta Office of Fisher & Phillips LLP

Matthew R. Simpson is an attorney in the Atlanta office of Fisher & Phillips LLP, one of the nation's leading labor and employment law firms representing employers. Mr, Simpson represents companies in all areas of labor and employment law in state and federal courts, as well as before state and federal agencies, including the Equal Employment Opportunity Commission, the United States Department of Labor and the National Labor Relations Board. A significant portion of Mr. Simpson's practice focuses on wage and hour law. He also counsels companies and their managers on "preventive" employee relations. This includes advice on employee screening and selection, drug and alcohol testing, wage and hour compliance harassment investigations, disciplinary strategies and terminations. He also drafts employment applications, employee handbooks, arbitration agreements, confidentiality agreements, and non-compete, non-solicitation and severance agreements and conducts regular on-site employment and wage-hour audits for his clients to ensure that they continue to be in compliance with changing laws and regulations. Mr. Simpson received the 2007 Georgia State Bar Labor and Employment Law Award and was listed in Georgia Super Lawyers - Rising Stars from 2011 to 2014. In addition, he was credited as an author on an e-discovery chapter in Data: Law and Litigation. The book provides an overview of legal issues associated with employment-related electronically stored information, focusing on discovery issues in particular. Mr. Simpson received a B.A. cum laude from Texas Christian University and J.D. with honors from Emory University School of Law. While in law school, Simpson was a member of the Emory Law Journal and was awarded the Georgia State Bar Labor and Employment Award.

Mr. Simpson can be contacted at 404-240-4221 or msimpson@laborlawyers.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.