Editorial Board   Guest Author

Mr. Hood

Robert Hood

Corporate Food & Beverage Manager, Atlific Hotels

Robert Hood, Corporate Food & Beverage Manager for Atlific Hotels, is originally from the United Kingdom. He has been in Food & Beverage Management for over 20 years, working in Europe for Queens Moat House Hotels, the United States for Marriott, before settling in Canada. After settling in Canada he held positions for ClubLink Corporation, and currently with Atlific Hotels. With a passion for both culinary and front of house food and beverage management, Mr. Hood's passion for the food and beverage industry with its innovation and creative process continues to be part of his life journey.

The responsibilities of his of current position include, food and beverage procurement, concept design, financial and creative business analysis, management development, as well developing strategies for the optimization of food and beverage talent and operations at the property level.

Atlific Hotels is one of the most dynamic hotel management companies in Canada operating 62 hotels nationally with offices in Montreal, Toronto and Vancouver. With over 50 years' experience owning and managing major brands and independents, Atlific Hotels is passionate about consistently delivering long-term financial benefits to owners while cultivating a caring and fun work environment for associates and managers.

Mr. Hood was educated at the Birmingham College of Food, Tourism and Creative Arts in the United Kingdom where he obtained and HND in Hotel Management, and is a Bachelor of Applied Science graduate in Hospitality Management from the University of Southern New Hampshire in the United States.

Mr. Hood can be contacted at 416-674-0030 or rhood@atlific.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.