Editorial Board   Guest Author

Mr. Hood

Robert Hood

Corporate Food & Beverage Manager, Atlific Hotels

Robert Hood, Corporate Food & Beverage Manager for Atlific Hotels, is originally from the United Kingdom. He has been in Food & Beverage Management for over 20 years, working in Europe for Queens Moat House Hotels, the United States for Marriott, before settling in Canada.

After settling in Canada Mr. Hood held positions for ClubLink Corporation, and currently with Atlific Hotels. With a passion for both culinary and front of house food and beverage management, Mr. Hood's passion for the food and beverage industry with its innovation and creative process continues to be part of his life journey.

The responsibilities of Mr. Hood's current position include, food and beverage procurement, concept design, financial and creative business analysis, management development, as well developing strategies for the optimization of food and beverage talent and operations at the property level.

Atlific Hotels is one of the most dynamic hotel management companies in Canada operating 62 hotels nationally with offices in Montreal, Toronto and Vancouver. With over 50 years' experience owning and managing major brands and independents, Atlific Hotels is passionate about consistently delivering long-term financial benefits to owners while cultivating a caring and fun work environment for associates and managers.

Mr. Hood was educated at the Birmingham College of Food, Tourism and Creative Arts in the United Kingdom where he obtained and HND in Hotel Management, and is a Bachelor of Applied Science graduate in Hospitality Management from the University of Southern New Hampshire in the United States.

Please visit http://www.atlific.com for more information.

Mr. Hood can be contacted at +1 416-674-0030 or rhood@atlific.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.