Editorial Board   Guest Author

Mr. Hood

Robert Hood

Corporate Food & Beverage Manager, Atlific Hotels

Robert Hood, Corporate Food & Beverage Manager for Atlific Hotels, is originally from the United Kingdom. He has been in Food & Beverage Management for over 20 years, working in Europe for Queens Moat House Hotels, the United States for Marriott, before settling in Canada. After settling in Canada he held positions for ClubLink Corporation, and currently with Atlific Hotels. With a passion for both culinary and front of house food and beverage management, Mr. Hood's passion for the food and beverage industry with its innovation and creative process continues to be part of his life journey.

The responsibilities of his of current position include, food and beverage procurement, concept design, financial and creative business analysis, management development, as well developing strategies for the optimization of food and beverage talent and operations at the property level.

Atlific Hotels is one of the most dynamic hotel management companies in Canada operating 62 hotels nationally with offices in Montreal, Toronto and Vancouver. With over 50 years' experience owning and managing major brands and independents, Atlific Hotels is passionate about consistently delivering long-term financial benefits to owners while cultivating a caring and fun work environment for associates and managers.

Mr. Hood was educated at the Birmingham College of Food, Tourism and Creative Arts in the United Kingdom where he obtained and HND in Hotel Management, and is a Bachelor of Applied Science graduate in Hospitality Management from the University of Southern New Hampshire in the United States.

Please visit http://www. for more information.

Mr. Hood can be contacted at +1 416-674-0030 or rhood@atlific.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.