Editorial Board   Guest Author

Mr. Fliess

Kevin Fliess

Vice President Supplier Network Product Marketing, Cvent

Kevin Fliess has spent the past two decades in leadership positions across B2B and B2C technology companies. He's led marketing, product management, and general management functions across a spectrum of ventures - from early stage start-ups, to growth companies, as well as established world-class brands.

Mr. Fliess is currently VP of marketing at Cvent, where he leads product marketing, demand generation, and customer marketing for the Hospitality Cloud division. This includes Cvent's Group Marketing Solutions which span three online marketplaces that support a variety of meeting planners - the Cvent Supplier Network, EliteMeetings.com, and SpeedRFP.com - that expose hoteliers to hundreds of thousands of planners.

Before joining Cvent, Mr. Fliess led worldwide product strategy for Hewlett Packard's $1B direct-to-customer / ecommerce channel - HP.com.

Mr. Fliess also has extensive experience in the online travel industry. He was co-founder and CEO of TravelMuse, a social trip planning solution, which was acquired by Travora Media. He was also employee #1 at Room77.com, a leading meta-search site, where he led marketing, business development, and product management as GM.

Earlier, Mr. Fliess was director of Product Management and later VP of Product Marketing for all Emerging Solutions at SAP (mobile, enterprise search and xApps).

Mr. Fliess joined SAP by selling his first business, Venndia, a provider of collaborative workforce management software (similar to an early version of LinkedIn) to SAP.

Mr. Fliess is co-inventor on 8 patents, all in internet and software technology. He also serves as an advisor to two early stage internet ventures and sits on the Cornell Hospitality School Research Advisory Board.

Mr. Fliess holds a BA in Political Science and German from Washington and Lee University.

Please visit http://www.cvent.com for more information.

Mr. Fliess can be contacted at +1 866-318-4358 or kfliess@cvent.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.