Editorial Board   Guest Author

Mr. Fliess

Kevin Fliess

Vice President Supplier Network Product Marketing, Cvent

Kevin Fliess has spent the past two decades in leadership positions across B2B and B2C technology companies. He's led marketing, product management, and general management functions across a spectrum of ventures - from early stage start-ups, to growth companies, as well as established world-class brands.

Mr. Fliess is currently VP of marketing at Cvent, where he leads product marketing, demand generation, and customer marketing for the Hospitality Cloud division. This includes Cvent's Group Marketing Solutions which span three online marketplaces that support a variety of meeting planners - the Cvent Supplier Network, EliteMeetings.com, and SpeedRFP.com - that expose hoteliers to hundreds of thousands of planners.

Before joining Cvent, Mr. Fliess led worldwide product strategy for Hewlett Packard's $1B direct-to-customer / ecommerce channel - HP.com.

Mr. Fliess also has extensive experience in the online travel industry. He was co-founder and CEO of TravelMuse, a social trip planning solution, which was acquired by Travora Media. He was also employee #1 at Room77.com, a leading meta-search site, where he led marketing, business development, and product management as GM.

Earlier, Mr. Fliess was director of Product Management and later VP of Product Marketing for all Emerging Solutions at SAP (mobile, enterprise search and xApps).

Mr. Fliess joined SAP by selling his first business, Venndia, a provider of collaborative workforce management software (similar to an early version of LinkedIn) to SAP.

Mr. Fliess is co-inventor on 8 patents, all in internet and software technology. He also serves as an advisor to two early stage internet ventures and sits on the Cornell Hospitality School Research Advisory Board.

Mr. Fliess holds a BA in Political Science and German from Washington and Lee University.

Please visit http://www.cvent.com for more information.

Mr. Fliess can be contacted at +1 866-318-4358 or kfliess@cvent.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.