Editorial Board   Guest Author

Mr. Sharp

Jonathan Sharp

Director, Product Quality & Innovation, F&B, Focused Service Brands, Hilton Worldwide

Jonathan Sharp is director of product quality and innovation at Hilton Worldwide, where he oversees food and beverage for the company's focused service brands outside of the Americas. Mr. Sharp is responsible for the development and implementation of food and beverage products and services for Hilton Garden Inn and Hampton Hotels throughout Europe, the Middle East, Africa and Asia. With more than 25 years of experience in the hospitality industry, Mr. Sharp has played an integral role in adapting Hilton Worldwide's focused service brand F&B offerings to fit the needs of global markets. Prior to joining Hilton in 2011, he served as head of F&B for Travelodge, where he managed a portfolio of 150 hotels. Previously, Mr. Sharp also held the position of area manager of U.K.-based Greenalls Brewery, overseeing operations of 40 bars. A passion for culinary arts, Mr. Sharp also owned and operated an Italian restaurant from 2001-2004. Mr. Sharp studied at Blackburn Catering College in the U.K. where he trained and earned his qualification as a chef.

Mr. Sharp can be contacted at 901-374-6462 or jonathan.sharp@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.