Editorial Board   Guest Author

Mr. Sharp

Jonathan Sharp

Director, Product Quality & Innovation, F&B, Focused Service Brands, Hilton Worldwide

Jonathan Sharp is director of product quality and innovation at Hilton Worldwide, where he oversees food and beverage for the company's focused service brands outside of the Americas. Mr. Sharp is responsible for the development and implementation of food and beverage products and services for Hilton Garden Inn and Hampton Hotels throughout Europe, the Middle East, Africa and Asia. With more than 25 years of experience in the hospitality industry, Mr. Sharp has played an integral role in adapting Hilton Worldwide's focused service brand F&B offerings to fit the needs of global markets. Prior to joining Hilton in 2011, he served as head of F&B for Travelodge, where he managed a portfolio of 150 hotels. Previously, Mr. Sharp also held the position of area manager of U.K.-based Greenalls Brewery, overseeing operations of 40 bars. A passion for culinary arts, Mr. Sharp also owned and operated an Italian restaurant from 2001-2004. Mr. Sharp studied at Blackburn Catering College in the U.K. where he trained and earned his qualification as a chef.

Mr. Sharp can be contacted at 901-374-6462 or jonathan.sharp@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.