Editorial Board   Guest Author

Mr. Sharp

Jonathan Sharp

Director, Product Quality & Innovation, F&B, Focused Service Brands, Hilton Worldwide

Jonathan Sharp is director of product quality and innovation at Hilton Worldwide, where he oversees food and beverage for the company's focused service brands outside of the Americas. Mr. Sharp is responsible for the development and implementation of food and beverage products and services for Hilton Garden Inn and Hampton Hotels throughout Europe, the Middle East, Africa and Asia. With more than 25 years of experience in the hospitality industry, Mr. Sharp has played an integral role in adapting Hilton Worldwide's focused service brand F&B offerings to fit the needs of global markets. Prior to joining Hilton in 2011, he served as head of F&B for Travelodge, where he managed a portfolio of 150 hotels. Previously, Mr. Sharp also held the position of area manager of U.K.-based Greenalls Brewery, overseeing operations of 40 bars. A passion for culinary arts, Mr. Sharp also owned and operated an Italian restaurant from 2001-2004. Mr. Sharp studied at Blackburn Catering College in the U.K. where he trained and earned his qualification as a chef.

Mr. Sharp can be contacted at 901-374-6462 or jonathan.sharp@hilton.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.