Editorial Board   Guest Author

Mr. Cooper

Mark Cooper

Chief Executive Officer, International Association of Conference Centers

Mark Cooper, Chief Executive Officer of IACC brings 25 years of experience in the global meetings industry working for both U.S.- and U.K.-based organizations, in a number of leadership roles requiring a sales and marketing specialism.

With an extensive background, Mr. Cooper has held senior posts with respected conference center operators and global third party agencies, including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences.

Mr. Cooper joined IACC in 2012 to deliver the strategic plan of IACC which includes building strategic international relationships and continuing to provide our members with the services and benefits they have come to value over the years.

Mr. Cooper has until recently held positions on both the European and Global Boards of IACC and has been an active member in the association for 15 years.

Mr. Cooper brings a long-standing passion and excellent past experience in championing the meetings experience and it is his role to develop and expand IACC globally and encourage membership expansion by providing new and exciting benefits. IACC aims to engage new people, in new environments and even new countries.

Members that make up the community of IACC are an incredibly exciting group of impassioned experts and ambassadors and the association engages with many related organisations and cements its reputation as the Thought Leader of the Meetings Industry. VISION: ?IACC is a community of passionate people and organizations delivering innovative and exceptional meeting experiences.

?The International Association of Conference Centres is the thought leader on the meeting experience. IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities. There are meetings and there are IACC Meetings.

Please visit http://www.iacconline.org for more information.

Mr. Cooper can be contacted at +44 0-7824-640624 or mcooper@iacconline.org

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.