Editorial Board   Guest Author

Mr. Cooper

Mark Cooper

Chief Executive Officer, International Association of Conference Centers

Mark Cooper, Chief Executive Officer of IACC brings 25 years of experience in the global meetings industry working for both U.S.- and U.K.-based organizations, in a number of leadership roles requiring a sales and marketing specialism.

With an extensive background, Mr. Cooper has held senior posts with respected conference center operators and global third party agencies, including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences.

Mr. Cooper joined IACC in 2012 to deliver the strategic plan of IACC which includes building strategic international relationships and continuing to provide our members with the services and benefits they have come to value over the years.

Mr. Cooper has until recently held positions on both the European and Global Boards of IACC and has been an active member in the association for 15 years.

Mr. Cooper brings a long-standing passion and excellent past experience in championing the meetings experience and it is his role to develop and expand IACC globally and encourage membership expansion by providing new and exciting benefits. IACC aims to engage new people, in new environments and even new countries.

Members that make up the community of IACC are an incredibly exciting group of impassioned experts and ambassadors and the association engages with many related organisations and cements its reputation as the Thought Leader of the Meetings Industry. VISION: ?IACC is a community of passionate people and organizations delivering innovative and exceptional meeting experiences.

?The International Association of Conference Centres is the thought leader on the meeting experience. IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities. There are meetings and there are IACC Meetings.

Please visit http://www.iacconline.org for more information.

Mr. Cooper can be contacted at +44 0-7824-640624 or mcooper@iacconline.org

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.