Editorial Board   Guest Author

Mr. Kimball

Gary Kimball

President, Kimball Communications

Gary Kimball is president of Kimball Communications, a public relations agency he founded in 1995, specializing in hospitality and a wide range of other industries. Conveniently located in the Lehigh Valley of Eastern Pennsylvania, with easy access to New York City, Philadelphia, northern New Jersey and Bucks County, his agency delivers what today's media look for: well-told, engaging stories shared through print, broadcast, online and social media. Mr. Kimball has 30 years experience in public relations and is a recognized expert in crisis communications planning and response. Before founding Kimball Communications, Mr. Kimball served in senior public relations roles, including his position from 1988-1994 as director of corporate communications for a $3 billion financial services company. There he led an award-winning public relations, investor relations and crisis communications program. A former journalist, Mr. Kimball has a master's degree in journalism from Boston University and a bachelor's degree in government from Colby College.

Mr. Kimball can be contacted at 610-559-7585 or gkimball@kimballpr.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.