Editorial Board   Guest Author

Mr. Spector

Dave Spector

Partner, Tambourine

Dave Spector is a Partner at Tambourine, a marketing technology company specializing in helping hotels and tourism organizations increase revenue. The firm, with offices in Fort Lauderdale and New York City, has doubled in size every year since 2011. The firm is a member of HSMAI, HFTP, AHLA and was recently honored with Travel Weekly and HSMAI's highest awards.

Prior to Tambourine, Mr. Spector was a member of the start-up team at two ventures that grew rapidly and eventually went public, with annual revenues of more than $150M. He specializes in fixing broken marketing tactics and believes marketing teams, like their sales counterparts, should be held accountable for revenue production.

For ten years, Mr. Spector was a Partner and creative director at one of the fastest-growing advertising agencies in the Southeast United States. The agency was sold in 1999 to WPP Group/London (NASDAQ: WPPGY), the world's largest Advertising Agency. The following year, Mr. Spector helped raise $6M in venture capital and co?founded vFinance, Inc, one of the first truly integrated online/offline financial services firms. The firm went public and merged with National Securities (NHLD) in 2009. Today, the firm generates more than $125M in annual revenue worldwide.

In 2005, Mr. Spector was co-founder of a software start-up enabling parents to monitor and protect their children on the internet. The firm partnered with the United States Justice Department and National Crime Prevention Council to launch McGruff Safeguard. Since its inception, the Company has helped more than 300,000 families safeguard their internet activity.

In 2008, Mr. Spector was recruited by Kaseya, a global enterprise software company, to become its Senior Vice-President of Marketing, where he managed an annual marketing budget of $15 million dollars across 17 countries.

Mr. Spector joined Tambourine is 2011 as a Partner and has been instrumental in the firm's rapid growth. Mr. Spector is a frequent public speaker at HSMAI, industry and university events.

Please visit http://www.tambourine.com for more information.

Mr. Spector can be contacted at +1 561-278-4898 or dave@tambourine.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.