Editorial Board   Guest Author

Mr. Ostrum

Jesse Ostrum

Vice President of Revenue Management, Vantage Hospitality

Jesse Ostrum, Vice President of Revenue Management for Vantage Hospitality, has more than 20 years of revenue management experience in the fields of Hospitality & Tourism. He has previously led Revenue Management teams at SuperClubs Resorts International, Renaissance Cruises and Enterprise Rent-A-Car. In 2009, Mr. Ostrum joined Vantage Hospitality, specifically to develop and implement a new culture of Revenue Management and to install RM programs that would assist the company's 1,000+ hotel properties worldwide (Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide, Lexington Hotel, Lexington Inn). Mr. Ostrum holds both a Bachelor's degree in Business and an MBA in Finance from the University of Florida.

Mr. Ostrum can be contacted at 877-311-2378 ext. 153 or jostrum@vantagehospitality.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.