Editorial Board   Guest Author

Mr. Ostrum

Jesse Ostrum

Vice President of Revenue Management, Vantage Hospitality

Jesse Ostrum, Vice President of Revenue Management for Vantage Hospitality, has more than 20 years of revenue management experience in the fields of Hospitality & Tourism. He has previously led Revenue Management teams at SuperClubs Resorts International, Renaissance Cruises and Enterprise Rent-A-Car. In 2009, Mr. Ostrum joined Vantage Hospitality, specifically to develop and implement a new culture of Revenue Management and to install RM programs that would assist the company's 1,000+ hotel properties worldwide (Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide, Lexington Hotel, Lexington Inn). Mr. Ostrum holds both a Bachelor's degree in Business and an MBA in Finance from the University of Florida.

Mr. Ostrum can be contacted at 8773112378153 or jostrum@vantagehospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.