Editorial Board   Guest Author

Ms. Sipos

Daphne Sipos

Global Brand Director, St. Regis Hotels & Resorts

Daphne Sipos serves as the Global Brand Director for St. Regis Hotels & Resorts. In this role, Ms. Sipos develops, manages and executes the strategy and creative direction of brand communication and marketing for St. Regis. During her tenure, St. Regis has experienced remarkable growth, with new properties in Abu Dhabi, Bal Harbour, Bangkok, Florence, Lhasa, Mexico, Osaka, Puerto Rico and Shenzhen just to name a few and has established unique partnerships and brand alignments. Ms. Sipos' career with Starwood began in October 2002, when she was hired as a Senior Marketing Analyst. In 2008, she became the Global Brand Manager for the St. Regis brand, and in 2013 she was promoted to her current position. New York City-based, Ms. Sipos is a leader in her field and Luxury Daily has named her one of the “Top 25 Luxury Women to Watch.” Ms. Sipos received a BS in Commerce from the University of Virginia with a focus on marketing, management and international business.

Ms. Sipos can be contacted at 212-380-4030 or Daphne.Sipos@stregis.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.