Editorial Board   Guest Author

Ms. Sipos

Daphne Sipos

Global Brand Director, St. Regis Hotels & Resorts

Daphne Sipos serves as the Global Brand Director for St. Regis Hotels & Resorts. In this role, Ms. Sipos develops, manages and executes the strategy and creative direction of brand communication and marketing for St. Regis. During her tenure, St. Regis has experienced remarkable growth, with new properties in Abu Dhabi, Bal Harbour, Bangkok, Florence, Lhasa, Mexico, Osaka, Puerto Rico and Shenzhen just to name a few and has established unique partnerships and brand alignments. Ms. Sipos' career with Starwood began in October 2002, when she was hired as a Senior Marketing Analyst. In 2008, she became the Global Brand Manager for the St. Regis brand, and in 2013 she was promoted to her current position. New York City-based, Ms. Sipos is a leader in her field and Luxury Daily has named her one of the “Top 25 Luxury Women to Watch.” Ms. Sipos received a BS in Commerce from the University of Virginia with a focus on marketing, management and international business.

Ms. Sipos can be contacted at 212-380-4030 or Email: Daphne.Sipos@stregis.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.