Editorial Board   Guest Author

Ms. Sipos

Daphne Sipos

Global Brand Director, St. Regis Hotels & Resorts

Daphne Sipos serves as the Global Brand Director for St. Regis Hotels & Resorts. In this role, Ms. Sipos develops, manages and executes the strategy and creative direction of brand communication and marketing for St. Regis. During her tenure, St. Regis has experienced remarkable growth, with new properties in Abu Dhabi, Bal Harbour, Bangkok, Florence, Lhasa, Mexico, Osaka, Puerto Rico and Shenzhen just to name a few and has established unique partnerships and brand alignments. Ms. Sipos' career with Starwood began in October 2002, when she was hired as a Senior Marketing Analyst. In 2008, she became the Global Brand Manager for the St. Regis brand, and in 2013 she was promoted to her current position. New York City-based, Ms. Sipos is a leader in her field and Luxury Daily has named her one of the “Top 25 Luxury Women to Watch.” Ms. Sipos received a BS in Commerce from the University of Virginia with a focus on marketing, management and international business.

Ms. Sipos can be contacted at 212-380-4030 or Email: Daphne.Sipos@stregis.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.