Editorial Board   Guest Author

Mr. Chua

Christopher Chua

Managing Director, BLINK Design Group

BLINK's managing director Christopher Chua finds deep satisfaction in seeing a design job through from concept to completion, and he relishes being a designer who can turn his hand to architecture in all its shapes and forms. "For me the thrill is being faced with a fresh challenge and the chance to apply my knowledge in different ways. From tented naturalist villas to cool urban chic hotels, from minimalist to opulent, every project is a signature within itself.” Mr. Chua's intelligent understanding of space and his instinctive feel for design make him the most valued of creative talents: a highly skilled, unfettered yet disciplined mind. He is at one with his craft, living and breathing hotels and resorts to produce work that resonates and inspires. During nine years as an associate with Singapore's eco.id, Mr. Chua worked on resorts at the farther reaches of luxury, including The Shangri-La Saadiyat Beach, Abu Dhabi; Nikki Beach Resort, Qatar; The Saladaeng Residences, Bangkok; and TAJ Vivanta resorts in Assam and Chennai. He has developed a deep understanding of the symbiosis between branding and design. Since joining BLINK, he has unleashed the full force of his creativity in India and China, and has been instrumental in the company's Shanghai office launch and subsequent rapid growth in China. Mr. Chua's ability to develop relationships with clients also applies to his team, which totals almost 200 people in four studios from Bangkok to Singapore, New Delhi and Shanghai. He achieves results because he motivates those around him, inspiring them with his vision, leading by example and developing a strong bond with existing clients while being instrumental in winning new ones.

Mr. Chua can be contacted at +65 9273 4098 or christopher.c@blinkdg.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.