Editorial Board   Guest Author

Mr. Chua

Christopher Chua

Managing Director, BLINK Design Group

BLINK's managing director Christopher Chua finds deep satisfaction in seeing a design job through from concept to completion, and he relishes being a designer who can turn his hand to architecture in all its shapes and forms. "For me the thrill is being faced with a fresh challenge and the chance to apply my knowledge in different ways. From tented naturalist villas to cool urban chic hotels, from minimalist to opulent, every project is a signature within itself.” Mr. Chua's intelligent understanding of space and his instinctive feel for design make him the most valued of creative talents: a highly skilled, unfettered yet disciplined mind. He is at one with his craft, living and breathing hotels and resorts to produce work that resonates and inspires. During nine years as an associate with Singapore's eco.id, Mr. Chua worked on resorts at the farther reaches of luxury, including The Shangri-La Saadiyat Beach, Abu Dhabi; Nikki Beach Resort, Qatar; The Saladaeng Residences, Bangkok; and TAJ Vivanta resorts in Assam and Chennai. He has developed a deep understanding of the symbiosis between branding and design. Since joining BLINK, he has unleashed the full force of his creativity in India and China, and has been instrumental in the company's Shanghai office launch and subsequent rapid growth in China. Mr. Chua's ability to develop relationships with clients also applies to his team, which totals almost 200 people in four studios from Bangkok to Singapore, New Delhi and Shanghai. He achieves results because he motivates those around him, inspiring them with his vision, leading by example and developing a strong bond with existing clients while being instrumental in winning new ones.

Mr. Chua can be contacted at +65 9273 4098 or christopher.c@blinkdg.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.