Editorial Board   Guest Author

Mr. Chua

Christopher Chua

Managing Director, BLINK Design Group

BLINK's managing director Christopher Chua finds deep satisfaction in seeing a design job through from concept to completion, and he relishes being a designer who can turn his hand to architecture in all its shapes and forms. "For me the thrill is being faced with a fresh challenge and the chance to apply my knowledge in different ways. From tented naturalist villas to cool urban chic hotels, from minimalist to opulent, every project is a signature within itself.” Mr. Chua's intelligent understanding of space and his instinctive feel for design make him the most valued of creative talents: a highly skilled, unfettered yet disciplined mind. He is at one with his craft, living and breathing hotels and resorts to produce work that resonates and inspires. During nine years as an associate with Singapore's eco.id, Mr. Chua worked on resorts at the farther reaches of luxury, including The Shangri-La Saadiyat Beach, Abu Dhabi; Nikki Beach Resort, Qatar; The Saladaeng Residences, Bangkok; and TAJ Vivanta resorts in Assam and Chennai. He has developed a deep understanding of the symbiosis between branding and design. Since joining BLINK, he has unleashed the full force of his creativity in India and China, and has been instrumental in the company's Shanghai office launch and subsequent rapid growth in China. Mr. Chua's ability to develop relationships with clients also applies to his team, which totals almost 200 people in four studios from Bangkok to Singapore, New Delhi and Shanghai. He achieves results because he motivates those around him, inspiring them with his vision, leading by example and developing a strong bond with existing clients while being instrumental in winning new ones.

Mr. Chua can be contacted at +65 9273 4098 or christopher.c@blinkdg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.