Editorial Board   Guest Author

Mr. McAlpine

Peter McAlpine

Senior Consultant, Renaissance Consulting Ltd.

Peter McAlpine is the Senior Consultant at Renaissance Consulting Ltd. in Bangkok. The company specializes in pre-opening 5-star hotels and resorts; in creating an energetically strong guest experience, which he calls Heart-based Hospitality; and in upgrading hotels from the pervasive level of SOP-Customer Satisfaction. The company's strength lies in creating a guest experience that has a very warm energy and feeling, and which is strong in loving kindness, compassion, and heart-warming care. After working with The Peninsula Bangkok Mr. McAlpine set out to find ways to create a guest experience, which was not mechanical in nature or emotionally and energetically flat, as it is in many 5-star hotels, and which was also strong in the energy of love for fellow human beings. This led him to studying how ancient cultures used energy to influence the environment and to heal; what quantum science has discovered about energy; thought and heart energy research; and also ways to change one's energy and send it. Mr. McAlpine used this knowledge to create Heart-based Hospitality, which restores to hospitality the core values of loving kindness, compassion, and heart-warming care, and above all the energy of love, and which enables hotel staff to express fully their true loving nature. This kind of hospitality is like the Holy Grail of the hotel industry. Mr. McAlpine has helped several hotels to win prestigious international awards, including World Travel Awards. More and more nowadays Mr. McAlpine is applying the same energetic principles and techniques to helping farmers in Africa.

Please visit http://www.hatsglobal.com for more information.

Mr. McAlpine can be contacted at 66827279273 or info@renaissanceconsultingltd.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.