Editorial Board   Guest Author

Mr. Robinson

Kevin Robinson

COO & Managing Partner, Aparium Hotel Group

A Co-Founder and Chief Operating Officer of Aparium Hotel Group, Mr. Robinson Robinson spent decades in the corporate world and naturally appreciates and understands the structure of a mature organization. However, as he continued his work in the hospitality industry, he became frustrated with the sameness this created.

Mr. Robinson was determined to build a worldwide structure that would ensure consistent levels of service through individual personality. It was clear that this thought process would easily compliment emerging destinations that are rich in history and culture but lack hotels that capitalize on those elements.

Mr. Robinson has a hard time removing himself from the operations of a hotel and works directly with all staff as he wants to make sure Aparium's culture is not lost in translation. He oversees the operation of the company and those individuals in the corporate office responsible for the property level operations. Mr. Robinson brings entrepreneurial ideation and finesse to the idea of “Translocal Hospitality,” immersing and interweaving the brand's independent hotels and onsite restaurants into each community.

Mr. Robinson established a wealth of experience and knowledge living and working abroad, with distinctive stints at some of the world's finest full-service and luxury hotels. He has opened numerous hotels, led massive renovations, and assisted with multiple brand/ownership transitions. His leadership resulted in world renowned accolades in every luxury hotel that managed, including the Elysian Hotel Chicago for which he positioned at the top of the luxury bracket, in a market already home to well-known high-end hospitality brands. A career, which began through the need for an overnight job while working his way through the University of Denver, Mr. Robinson took advantage of the right opportunities at the right moments.

An adventure seeker that is always looking to try something new and wants to improve everything, Mr. Robinson finds his zen in the great outdoors, enjoying the simple things of life. He is actively involved on several board positions and a non-profit organization which he co-founded.

Please visit http://www.aparium.com for more information.

Mr. Robinson can be contacted at 312-275-1078 or kevin@aparium.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.