Editorial Board   Guest Author

Mr. Seigel

Bruce Seigel

General Manager, The Ritz-Carlton, Lake Tahoe

Bruce Seigel joined The Ritz-Carlton, Lake Tahoe with more than three decades of hospitality management experience, including nearly eighteen years with The Ritz-Carlton Hotel Company. A tenured industry sales and marketing veteran, Mr. Seigel is responsible for all aspects of operations at the resort, including financial performance, employee/guest engagement, community relationships, partnerships and talent development.

Prior to joining The Ritz-Carlton, Lake Tahoe, Mr. Seigel served as area director of sales and marketing of The Ritz-Carlton's Caribbean and Mexico region, where he was responsible for leading the sales and marketing cluster strategy for seven luxury Ritz-Carlton Resorts. Prior to his time in the Caribbean, he served as market director of sales and marketing for The Ritz-Carlton Resorts of Naples, two of the most iconic resorts in the brand's portfolio. During his time in this role, he created and executed a number of luxury positioning marketing programs, developed extensive community business relationships and hotel partnerships, created new food and beverage concepts, and exceeded revenue goals. A veteran of luxury hospitality, additional roles that Mr. Seigel has held within the brand include hotel manager of The Ritz-Carlton Golf Resort in Naples, area director of sales and marketing for The Ritz-Carlton Hotels of Georgia, and opening area director of sales and marketing for The Ritz Carlton Hotel and JW Marriott at Grande Lakes Orlando.

Throughout his extensive career, Mr. Seigel has received numerous industry and Ritz-Carlton accolades including Global Sales and Marketing Leader of the Year, Golden Circle Chairman and President Awards, and a Mustang Award for Special Achievement. Mr. Seigel is a graduate of the State University of New York, where he earned a Master's Degree in Public Administration (MPA).

Mr. Seigel is a proud father of two daughters who reside in New York City: Katelyn, a trademark attorney, and Jaclyn, who is attending graduate school focusing on her CPA/MBA.

 


Please visit http://www.ritzcarlton.com for more information.

Mr. Seigel can be contacted at 530-562-3000 or bruce.seigel@ritzcarlton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.