Editorial Board   Guest Author

Mr. Seigel

Bruce Seigel

General Manager, The Ritz-Carlton, Lake Tahoe

Bruce Seigel joined The Ritz-Carlton, Lake Tahoe with more than three decades of hospitality management experience, including nearly eighteen years with The Ritz-Carlton Hotel Company. A tenured industry sales and marketing veteran, Mr. Seigel is responsible for all aspects of operations at the resort, including financial performance, employee/guest engagement, community relationships, partnerships and talent development.

Prior to joining The Ritz-Carlton, Lake Tahoe, Mr. Seigel served as area director of sales and marketing of The Ritz-Carlton's Caribbean and Mexico region, where he was responsible for leading the sales and marketing cluster strategy for seven luxury Ritz-Carlton Resorts. Prior to his time in the Caribbean, he served as market director of sales and marketing for The Ritz-Carlton Resorts of Naples, two of the most iconic resorts in the brand's portfolio. During his time in this role, he created and executed a number of luxury positioning marketing programs, developed extensive community business relationships and hotel partnerships, created new food and beverage concepts, and exceeded revenue goals. A veteran of luxury hospitality, additional roles that Mr. Seigel has held within the brand include hotel manager of The Ritz-Carlton Golf Resort in Naples, area director of sales and marketing for The Ritz-Carlton Hotels of Georgia, and opening area director of sales and marketing for The Ritz Carlton Hotel and JW Marriott at Grande Lakes Orlando.

Throughout his extensive career, Mr. Seigel has received numerous industry and Ritz-Carlton accolades including Global Sales and Marketing Leader of the Year, Golden Circle Chairman and President Awards, and a Mustang Award for Special Achievement. Mr. Seigel is a graduate of the State University of New York, where he earned a Master's Degree in Public Administration (MPA).

Mr. Seigel is a proud father of two daughters who reside in New York City: Katelyn, a trademark attorney, and Jaclyn, who is attending graduate school focusing on her CPA/MBA.

 


Please visit http://www.ritzcarlton.com for more information.

Mr. Seigel can be contacted at 530-562-3000 or bruce.seigel@ritzcarlton.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.