Editorial Board   Guest Author

Mr. O'Hara III

Robert J. O'Hara III

Attorney, Flaherty & O'Hara, PC

Robert “R.J.” O'Hara is president of Flaherty & O'Hara, p.c., a Pennsylvania-based boutique law firm with eleven attorneys and 20 support staff practicing exclusively in the alcohol beverage space. Mr. O'Hara received his J.D., cum laude, from the University of Dayton in 1989 and his B.A. in English in 1985 from the same school. He served as Articles Editor of the University of Dayton Law Review and is a member of the National Honors Society in History. He co-founded the Alliance of Alcohol Industry Attorneys and Consultants and is chair of its Board. He is an associate member of several national professional and alcohol regulatory organizations and is honored to be frequently invited to speak at national and regional conferences on alcohol-related topics, as well as on the legalization of marijuana for medical and recreational uses.

Mr. O'Hara represents members of all three tiers of the alcohol industry, representing clients on general liquor licensing matters, complex ownership changes, in litigation and hearings, on multistate license acquisitions, and on administrative citations. Mr. O'Hara's clients include numerous private equity funds and institutional investors in the hospitality, restaurant and alcohol manufacturing spaces, and addressing their unique concerns. Flaherty & O'Hara is national liquor counsel to numerous national and regional chain hotels, restaurants and grocers. The Firm's attorneys also often counsel on tied house and trade practice matters, advise clients on the legality of national alcohol promotions and marketing programs, and frequently draft legislation. Mr. O'Hara is also a shareholder in a PA craft brewery, Erie Brewing Company in Erie, PA, maker of Railbender Ale, an award-winning Scotch ale, among others.


Mr. O'Hara III can be contacted at 412-456-2001 or rj@flaherty-ohara.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.