Editorial Board   Guest Author

Ms. Friedman Griesing

Francine Friedman Griesing

Founder, Griesing Law LLC

Fran Griesing, founder of Griesing Law, LLC, a WBENC-certified woman owned firm, leads her team representing clients in complex business transactions, high stakes litigation, employment, intellectual property and alternate dispute resolution matters. She also serves as a neutral arbitrator and mediator. Ms. Griesing's clients are Fortune 500 and closely held companies, not-for-profit organizations and executives, predominately in the hospitality, food service, technology, chemicals and manufacturing industries. Chambers and Partners USA, a leading directory of the legal profession, has noted that clients describe her as “intensely detail-focused and a persuasive and energetic litigator” with a “professional and personable manner.” Chambers expressly recognized her for her work in the hospitality industry, and her “practical and down-to-earth counsel.” Prior to launching the firm in 2010, Ms. Griesing practiced at top tier firms in New York and Philadelphia and, she served as Litigation Chair of Philadelphia's Law Department under former Mayor Edward G. Rendell, who later served as Pennsylvania's Governor. An honors graduate of Binghamton University and University of Pennsylvania Law School, where she was on Law Review, Ms. Griesing has been recognized for her professional and community leadership. She has been acknowledged as a Pennsylvania Woman Lawyer of the Year, Woman to Watch; Greater Philadelphia Woman of Distinction; Governor's Best 50 Women in Business; SmartCEO Brava! Leader and Legal Elite. She has been recognized by Chambers and Partners USA, Best Lawyers in America and Pennsylvania SuperLawyers. Ms. Griesing also received the Philadelphia Bar Education Center's Excellence in Legal Education Award and the American Bar Association's Excellence in Legal Writing Award. Ms. Griesingtaught Business Law, Public Employment Law and Advocacy Skills at Temple University's Beasley School of Law and Fox School of Business & Management and was a guest lecturer at the Wharton School of the University of Pennsylvania. She has been acknowledged as a Pennsylvania Woman Lawyer of the Year, Woman to Watch; Greater Philadelphia Woman of Distinction; Governor's Best 50 Women in Business; SmartCEO Brava! Leader and Legal Elite. She has been recognized by Chambers and Partners USA, Best Lawyers in America and Pennsylvania SuperLawyers. Ms. Griesing also received the Philadelphia Bar Education Center's Excellence in Legal Education Award and the American Bar Association's Excellence in Legal Writing Award. She taught Business Law, Public Employment Law and Advocacy Skills at Temple University's Beasley School of Law and Fox School of Business & Management and was a guest lecturer at the Wharton School of the University of Pennsylvania.

Ms. Friedman Griesing can be contacted at 215-618-3721 or fgriesing@griesinglaw.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.