Editorial Board   

Mr. Foliot

David Foliot

Vice President, Hospitality, Foliot Furniture

Based in Las Vegas, Nevada, David Foliot is vice president of the hospitality division of Foliot Furniture. His interest in the company initially sparked at the tender age of eight, when he accompanied his father to meetings with clients and suppliers. When he was old enough to begin working, his choice of workplace was obvious. He spent the next six summers working in the factory while quickly rising through the ranks. Majoring in Management at the University of Quebec in Montreal further prepared him for a future with Foliot Furniture. Throughout his career, Mr. Foliot has made it a point to touch every aspect of the company, be it in sales, planning, or on the road as a sales representative. His experience with multiple facets of the company has not only made him an invaluable asset but has also ensured that his expertise is well rounded. During his tenure with the hospitality division, Mr. Foliot recognized the opportunity for Foliot Furniture to grow within the hotel industry. He helped pioneer the use of laminates for furniture in major hotel chains, including Holiday Inn and Hilton's Hampton Hotels. While building a team of dedicated and competent employees, establishing a strategic sales plan, and investing countless hours in research and development, he has been instrumental in driving growth and increasing sales. As Foliot Furniture continues to position itself as the premier manufacturer and vendor of laminate furniture in the hospitality industry, Mr. Foliot is more focused than ever on building upon past successes while expanding to additional hotel chains.

Mr. Foliot can be contacted at 702-277-4365 or david@foliot.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.