Editorial Board   

Mr. Foliot

David Foliot

Vice President, Hospitality, Foliot Furniture

Based in Las Vegas, Nevada, David Foliot is vice president of the hospitality division of Foliot Furniture. His interest in the company initially sparked at the tender age of eight, when he accompanied his father to meetings with clients and suppliers. When he was old enough to begin working, his choice of workplace was obvious. He spent the next six summers working in the factory while quickly rising through the ranks. Majoring in Management at the University of Quebec in Montreal further prepared him for a future with Foliot Furniture. Throughout his career, Mr. Foliot has made it a point to touch every aspect of the company, be it in sales, planning, or on the road as a sales representative. His experience with multiple facets of the company has not only made him an invaluable asset but has also ensured that his expertise is well rounded. During his tenure with the hospitality division, Mr. Foliot recognized the opportunity for Foliot Furniture to grow within the hotel industry. He helped pioneer the use of laminates for furniture in major hotel chains, including Holiday Inn and Hilton's Hampton Hotels. While building a team of dedicated and competent employees, establishing a strategic sales plan, and investing countless hours in research and development, he has been instrumental in driving growth and increasing sales. As Foliot Furniture continues to position itself as the premier manufacturer and vendor of laminate furniture in the hospitality industry, Mr. Foliot is more focused than ever on building upon past successes while expanding to additional hotel chains.

Mr. Foliot can be contacted at 702-277-4365 or david@foliot.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.