Editorial Board   

Mr. Foliot

David Foliot

Vice President, Hospitality, Foliot Furniture

Based in Las Vegas, Nevada, David Foliot is vice president of the hospitality division of Foliot Furniture. His interest in the company initially sparked at the tender age of eight, when he accompanied his father to meetings with clients and suppliers. When he was old enough to begin working, his choice of workplace was obvious. He spent the next six summers working in the factory while quickly rising through the ranks. Majoring in Management at the University of Quebec in Montreal further prepared him for a future with Foliot Furniture. Throughout his career, Mr. Foliot has made it a point to touch every aspect of the company, be it in sales, planning, or on the road as a sales representative. His experience with multiple facets of the company has not only made him an invaluable asset but has also ensured that his expertise is well rounded. During his tenure with the hospitality division, Mr. Foliot recognized the opportunity for Foliot Furniture to grow within the hotel industry. He helped pioneer the use of laminates for furniture in major hotel chains, including Holiday Inn and Hilton's Hampton Hotels. While building a team of dedicated and competent employees, establishing a strategic sales plan, and investing countless hours in research and development, he has been instrumental in driving growth and increasing sales. As Foliot Furniture continues to position itself as the premier manufacturer and vendor of laminate furniture in the hospitality industry, Mr. Foliot is more focused than ever on building upon past successes while expanding to additional hotel chains.

Mr. Foliot can be contacted at 702-277-4365 or david@foliot.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.