Editorial Board   Guest Author

Ms. McCoy

Stevi McCoy

Co-founder, Revel Experiences

Stevi McCoy is Co-founder of Revel Experiences, an engagement marketing firm specializing in experiential solutions. Revel specializes in delivering strategic engagement solutions that drive customer loyalty and bottom line growth. Prior to founding Revel, Ms. McCoy was Executive Director at Circles, Sodexo - the leading global provider of loyalty marketing solutions. For nearly ten years, Ms. McCoy led the sales, design and execution of customer loyalty and marketing programs for key Fortune 50 financial services clients and brands such as BMW, Saks Fifth Avenue, The Ritz-Carlton and British Airways. She also led the comprehensive corporate rebranding following Sodexo's 2007 acquisition of Circles. Before joining Circles, Ms. McCoy was Senior Director of Marketing and Publicity at Madstone Films in New York, NY. At Madstone she spearheaded the field marketing efforts for a national theater chain and developed promotional and publicity campaigns for art and independent films. Ms. McCoy started her career in marketing and sales at Clicquot, Inc., a wine and spirits importer under the ultra-luxury good conglomerate Louis Vuitton Moet and Hennessy (LVMH).

Ms. McCoy can be contacted at 917-842-9467 or stevi@revelexperiences.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.