Editorial Board   Guest Author

Mr. Hoog

Andrew Hoog

CEO and Co-founder, viaForensics

Andrew Hoog is CEO and a co-founder of viaForensics, a leading-edge provider of mobile security products, committed to advancing the state of mobile security worldwide. His previous executive and consultative work includes positions with TricorBraun, one of the packaging industry's largest suppliers of glass and plastic containers, closures, dispensers and tubes; Express Scripts, which manages prescriptions for 100 million Americans; and Envision, LLC, a leader in the IT Staffing industry. Under Mr. Hoog's leadership, complemented by the intelligence and wisdom of his colleagues, viaForensics offers a unique services that provide broad coverage for the large mobile security attack surface, including mobile devices, apps and end users. As mobile apps and devices proliferate in the workplace, viaForensics' products allow companies and governments to be proactive rather than reactive in their approach to security. This advantage is critical for a variety of organizations around the globe. Mr. Hoog is also a trusted source for technology reporters and a sought-after commentator about safeguarding confidential material, having recently been interviewed by the New York Times about protecting businesses from data breaches. He has further addressed issues involving mobile security, explaining to readers of PCWorld about where people's data goes, how it is used and how much of it is encrypted.

Mr. Hoog can be contacted at 312-878-1100 or ahoog@viaforensics.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.