Editorial Board   Guest Author

Mr. Hoog

Andrew Hoog

CEO and Co-founder, viaForensics

Andrew Hoog is CEO and a co-founder of viaForensics, a leading-edge provider of mobile security products, committed to advancing the state of mobile security worldwide. His previous executive and consultative work includes positions with TricorBraun, one of the packaging industry's largest suppliers of glass and plastic containers, closures, dispensers and tubes; Express Scripts, which manages prescriptions for 100 million Americans; and Envision, LLC, a leader in the IT Staffing industry. Under Mr. Hoog's leadership, complemented by the intelligence and wisdom of his colleagues, viaForensics offers a unique services that provide broad coverage for the large mobile security attack surface, including mobile devices, apps and end users. As mobile apps and devices proliferate in the workplace, viaForensics' products allow companies and governments to be proactive rather than reactive in their approach to security. This advantage is critical for a variety of organizations around the globe. Mr. Hoog is also a trusted source for technology reporters and a sought-after commentator about safeguarding confidential material, having recently been interviewed by the New York Times about protecting businesses from data breaches. He has further addressed issues involving mobile security, explaining to readers of PCWorld about where people's data goes, how it is used and how much of it is encrypted.

Mr. Hoog can be contacted at 312-878-1100 or ahoog@viaforensics.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.