Editorial Board   Guest Author

Mr. Reaney

Randy Reaney

Founder, CEO, Impervio Technologies Inc.

Randy Reaney is the Founder, CEO of Impervio Technologies Inc. www.impervio.com, a dynamic new software company based in Toronto, Canada specializing in impenetrable Cyber Security Automation and which is comprised of some of the world's brightest and most sought-after security, software and technology experts. He has over twenty-five years of global business experience with organizations in the software, banking, real estate, media, sales and marketing fields. During his career Mr. Reaney has been involved in numerous successful start-ups with very a successful track record in marketing and sales and rapid business growth. Randy has successfully launched, and built various companies in different market sectors. He was Vice President of Sales & Marketing at Nuva Technologies Inc. from 2004-2011. Nuva Technologies Inc. (www.nuvatech.com) is a Toronto-based global, total solution provider for the Digital Media Industry and marketer of the World's # 1 Rated Digital Signage Software Platform and high-quality, state-of-the-art, patent pending AVITAR software - viewer recognition, tracking and reporting technology. Mr. Reaney was also Co-Founder, President and CEO of a Bankcard and Merchant Services company that specialized in the private label bank POS terminal industry. He was directly involved in the company's infrastructure, organization, and corporate financing. Mr. Reaney was instrumental in negotiating a joint venture partnership with Scotiabank, one of Canada's major banks, which allowed the company to quickly become the industry leader in the bank POS market within the first few months of operation of the company.

Mr. Reaney can be contacted at 416-628-9447 or Randy@imperviotech.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.